Confimprese Survey

New shopping centres are on the way, and shoppers are spending more time there

 ANSA

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

The shopping centre sector remains, on the whole, a mature one. For the three-year period 2026–2028, there are nine projects in the pipeline: four new centres – in Cantù (Co), Turin and Brescia in 2027 and in Messina in 2028 – and five extensions, including those of Shopville Le Gru and Romagna Shopping Valley. Assuming all projects are completed, the total number of centres would increase by a maximum of 0.4 per cent. Openings are proceeding at a steady pace and investment is focused on the refurbishment of existing facilities rather than on new developments, according to the findings – as stated in a press release – of the ‘Retail Real Estate Overview 2026’ study conducted by Reno exclusively for Confimprese.

According to the Reno Observatory, there are 1,006 shopping centres in operation in Italia, an increase of 0.5 per cent compared with the 1,001 recorded in 2025. Over the past year, the Waterfront Mall in Genoa, the Fass Shopping Centre in Elmas (Ca) – the largest facility with 52,800 square metres of gross lettable area – and the Galleria Porta Vittoria in Milan have been opened; the Iper Tosano in Brescia, formerly the S. Anna centre, has reopened following a refurbishment with new anchor tenants. Against the backdrop of these openings, there was just one closure: a trend consistent with that of a mature market, characterised by a steady pace of 2–4 openings per year, a small number of closures and a positive net balance.

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“The data from the Reno study,” explains Mario Resca, president of Confimprese, “confirm that the shopping centre market in Italia has reached a stage of maturity and stability. In this context, value is no longer measured by the number of new openings, but by the ability to maximise the value of existing assets. Furthermore, the increase in dwell times, the stability of rents and the low vacancy rates in the best-performing centres confirm the central role of shopping centres as places where millions of people gather, shop and enjoy experiences.”

 

The vacancy rate for retail units remains at normal levels in premium centres, between 3.1 per cent and 5.2 per cent, whilst it rises to 8.3 per cent in provincial centres and reaches 15 per cent in the local centres analysed. The maturity of the sector is also reflected in the age of the centres: 67 per cent of them are over twenty years old, with an average age of 24 years, a proportion similar to that in Germany (64 per cent). Since 2021, there have been 13 developments involving existing facilities, including extensions and reopenings.

 

“The Italian retail property sector is a mature one, and maturity is not a limitation: it is the hallmark of a market capable of growing without expanding,” says Gian Enrico Buso, managing partner at Reno. “Our property stock is just as old as Germany’s, but in Germany a wide-ranging modernisation programme has been launched. The challenge for the coming decade is not about where to build, but what to redevelop.”

Further analysis was then carried out on the catchment area. The factory outlet, as a destination in its own right, attracts 70 per cent of visitors from within a 43 km radius, with a median stay of 77 minutes. The shopping centre attracts the same proportion of visitors from within 17 km, with a visit duration of 56 minutes. The retail park attracts visitors from within 19 km, with more targeted visits lasting 46 minutes. Finally, according to the survey, over the last three years, the length of stay has increased by 4.5 minutes and has risen in 7 out of 10 centres.

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