Women and wine, it's time to say goodbye to clichés: much is changing in the cellar

Without focusing too much on consumption, which is not the focus of my considerations here, it is impressive to analyse the numbers, which as always do not lie. In Italian wineries almost all marketing departments are managed by women, and the same applies to the staff dedicated to wine tourism, to a very important and constantly growing 'incoming' sector for our country. Let's bear in mind that even sales is now mostly female.

In the light of all this, if we consider that until not so many years ago it was difficult to finda woman in the role of producer, sommelier, oenologist - or who wrote about wine, like yours truly - we well understand the cultural and sociological revolution we are witnessing.

Today, the sector is turning to female figures who bring a high level of expertise and preparation.

In fact, wine courses, both amateur and professional, are increasingly attended by women, and also the growth of the 'influencer' world (a definition for which I have a cordial dislike) and in general of female wine enthusiasts, testifies to an important growth and affirmation of the female public, in a world considered closed to us until not so long ago. This is certainly a good thing in terms of growth and the direction of consumption, but it is also good from a sociological and cultural point of view. That is, unless one prefers to be a housewife, a legitimate but far from contemporary choice.