Ducati Week: the centenary edition gets underway
Until Sunday, Misano will be the Ducati capital of the world, with thousands of enthusiasts and fans of the Italian brand, which is celebrating its 100th anniversary this year
The 13th World Ducati Week has begun, transforming the Misano World Circuit into the world capital of Ducatisti until Sunday. But this year there is something extra to celebrate: the centenary of the legendary Italian manufacturer from Borgo Panigale.
Thousands of enthusiasts from all over the world have flocked to the Romagna Riviera to celebrate the centenary of the Borgo Panigale-based manufacturer in an event that combines history, sport and innovation.
The event was officially opened by Ducati’s chief executive, Claudio Domenicali. World Ducati Week, which began in 1998, is celebrating its centenary this year under the motto “Live the Legend – Celebrate 100 Years Together”.
Domenicali also recalled the meeting with the presidents of the Ducati Official Clubs, described as one of the most exciting moments of the build-up to the event, which culminated in Carl Fogarty, Troy Bayliss and Casey Stoner taking to the stage alongside today’s champions. “Our fans are the company’s true shareholders. Our job is to give them unforgettable memories. The parade, the Race of Champions and the meet-and-greets with the riders are all designed precisely to create experiences that will stay with them for a lifetime.”
The first day of the event features the Lap of Honour, which sees Ducati legends take to the track alongside riders currently competing in MotoGP and Superbike, and the traditional parade to the Ducati Beach Party in Riccione.
