The World Manufacturing Forum calls for a change of direction in Brussels
Orsini: ‘We are deindustrialising Europe.’ Witucki (Business Europe): ‘Now is the time to make our voices heard and apply pressure.’
An industrial plan that prioritises manufacturing, creates a single energy market and sets aside ideology in order to bolster Europe’s competitiveness. Confindustria President Emanuele Orsini reiterates the business community’s stance in the face of the current economic climate, calling on Brussels to take more decisive action. “On certain key issues, there can be no room for ideology,” he explains, “and politics must not be played out at the expense of businesses and citizens. In Europe and in Italia, the only thing we need is a long-term industrial plan. Today, partly due to decisions made in the past, we are deindustrialising Europe.”
Orsini is speaking in Milan, at Piazza Affari, on the first day of the World Manufacturing Forum, an international event now in its 14th edition and organised by the World Manufacturing Foundation, which is dedicated to the major transformations that are reshaping the future of manufacturing.
“This is a crucial moment,” explained Maciej Witucki, President of Business Europe, “when we can make our voice heard and put pressure on the institutions to take action. We have a slightly better chance than in the past, given that our views are certainly taken more seriously today than they were before.”
Strengthening the single market, creating a single energy market, and simplification are the priorities identified, in a process which, according to Witucki, sees the various business associations across different countries united and in agreement on their objectives.
“We were pleased,” adds Orsini, “to see all the German associations unite in calling on Chancellor Merz not to cut the European budget, because if you want to boost competitiveness, you cannot take 400 billion euros out of the budget, as has been proposed.”

