After the Guardian's announcement

X is a 'toxic platform': here's why users and newspapers are fleeing Musk's social network

The Guardian: away from social because 'Musk uses his influence to shape political debate'. But even in Italy politicians and celebrities are fleeing from X after Musk's statements on Italian judges that provoked the reaction of President Mattarella. The data says, however, that users have grown by 17% in a year

Elon Musk

3' min read

3' min read

X is a 'toxic media platform' and its owner, Elon Musk, was able to use his influence to influence the political debate' for the US elections. With these justifications the British Guardian newspaper, which has more than 80 profiles on X with around 27 million followers, announced its decision to leave Musk's social network. Now also in Italy, especially after Musk's words on the judges of the Court of Rome who suspended the validation of the detention of seven migrants taken to Albania and provoked the reaction of President Sergio Mattarella, there are several show business personalities and politicians who have decided to say enough.

With the role assumed by the Ceo of SpaceX and Tesla alongside Donald Trump, who has just appointed him to head the new Department for Government Efficiency, the outcry from the media (including many French newspapers), institutions, but also from many users has now returned. And many of these 'fugitives' are said to have flocked to Bluesky, the similar text-based social network founded in 2024 by former Twitter CEO Jack Dorsey, who has since left the platform.

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Meanwhile, according to reports in the Wall Street Journal, Elon Musk has appointed Mahmoud Reza Banki chief financial officer of X. Banki was previously the chief financial officer of streaming platform Tubi.

Il Guardian si unisce alla protesta contro Elon Musk e annuncia la sua uscita dalla piattaforma X (Ansa)

Media and star run

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The flight had already started two years ago, when Twitter passed into the hands of Elon Musk for 44 billion dollars, changing its policy and then last year also its name to X. The Guardian's decision to leave the platform in protest against the spread of 'alarming content' is the one that is making the most noise, but it is certainly not the first editorial entity to make this choice both in Europe and on the other side of the ocean. The latest is the Spanish newspaper La Vanguardia, which is abandoning the platform where now 'conspiracy theories and disinformation find a sounding board', the editors declared. Several French newspapers, including Le Figaro, Le Monde, Le Parisien and Les Echos, have denounced X because, they explain, Musk's social media exploits their content without any remuneration, thus violating the European Union's 'related rights' rules that allow newspapers, magazines or press agencies to be paid when their content is reused by digital giants.

Several cultural institutions have also taken this decision: the Berlin Film Festival announced its farewell a few days ago, while in the US, Taylor Swift's fans, in open polemic with Trump throughout the election campaign, have moved en masse to the Bluesky platform. Like them, several stars have deactivated their accounts, most recently Oscar winner Jamie Lee Curtis.

From X to Bluesky: user data

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According to Forbes, many users in dispute with Musk have flocked to Bluesky: according to Emily Liu, a Bluesky spokeswoman, around 1 million users from all over North America and Great Britain have joined the app since 4 November. On the other hand, estimates from research firm Sensor Tower say that X - even though it has seen its global daily active users on the app decline by around 27% over the past two years - is still dominant: the average time spent on the platform increased by 32% around US election day, compared to Bluesky's +18% and Threads' +23%. Also according to Sensor Tower, X's user base grew by 17% over last year.

Ansa

From Pelù to Elio to Ruotolo, protest in Italy

Now also in Italy, particularly after Musk's words on the judges of the Court of Rome and the reaction of President Sergio Mattarella, several show business personalities have decided to say enough is enough. Piero Pelù, who unabashedly showed his middle finger in protest against Musk's 'extremely dangerous neo-totalitarian and neo-imperialist statements', gave the go-ahead. He was followed by, among others, Elio e Le Storie Tese, according to whom the platform has become 'a sewer', Vinicio Marchioni and Nicola Piovani who simply announced: 'the time has come to get out'.

"Visto le pericolosissime dichiarazioni neo totalitarie e neo imperialiste esternate da E. Musk ho deciso di chiudere il mio profilo sulla piattaforma "X" di sua proprietà". Lo annuncia Piero Pelù su Instagram con uno foto in cui mostra il dito medio. Ansa

And again, journalist and Pd MEP Sandro Ruotolo: 'Mr Musk's latest stance against Italian magistrates, his close relationship with Prime Minister Giorgia Meloni and his political role in the Trump administration prevent me from continuing to be present on X'. Fnsi president Vittorio di Trapani and author and anchorman Riccardo Bonacina, among others, are leaving. But there are also those who, like economist Leonardo Becchetti, invite people to stay 'to dialogue and share our ideas of social progress'.

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