Xiaomi signs agreements with eight German dealer groups to expand into Europe
The European expansion will soon extend to France and Italia as well
At the IFA electronics trade fair in Berlin, Xiaomi took its first concrete step towards a commercial launch in the European automotive market. The Chinese tech giant has signed memoranda of understanding with eight leading dealer groups in Germany to establish its sales and service network, confirming that deliveries on the continent are set to begin in 2027. Unlike the direct-sales model adopted by Tesla, Xiaomi has chosen to rely on traditional distribution networks that are already established across the region. Among the organisations involved are major names in the German automotive retail sector, such as Emil Frey Deutschland, Lueg Mobility, Dello and Autohaus Dinnebier. The partnership with local dealerships will enable Xiaomi to rapidly establish sales and technical support coverage by utilising existing infrastructure and service centres. The European launch will begin in Germany in 2027, before gradually expanding to other key markets across the continent, including France and Italia.
The company is strengthening its presence in Europe by building on its existing Research and Development centre in Munich. Although commercial details and price lists have not yet been announced, the European range will draw on the success achieved in the Chinese market, led by the Su7 electric saloon and the Yu7 SUV.
