Fashion

Yoga and Pilates: the clash between wellbeing and the sports industry

The two disciplines, which share a growing following, are also establishing themselves as structured economic activities, with large-scale events and formal recognition for their teachers

by Davide Madeddu

Gruppo di persone che meditano nella posizione del loto in palestra (Adobe Stock)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Rather than rivals, they are cousins. Not competing with one another, but complementary disciplines. One, yoga, has a history stretching back thousands of years, the other, Pilates, just a century, yet they manage to bring together those who take up the practice. These two disciplines are seeing significant growth in terms of practitioners and enthusiasts. And, in the case of yoga today (21 June), thousands of people will gather at crowded yet silent events.

5,000 people in Rome

From the Farnesina Stadium in Rome (near Ponte Milvio) to the beaches, and on to parks and squares. “The phenomenon is constantly growing,” says Giancarlo Miggiano, a CSEN-certified yoga instructor, “it’s an activity suitable for everyone, not least because it encompasses various forms of practice. Very often, people think of yoga as ascetic practices involving staying still for hours or performing extremely difficult poses with very challenging body positions. There are different practices involving light or intense physical work, but the interesting thing is that all these practices lead to self-reflection. And they provide a sense of well-being that goes beyond the physical.”

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6 million practitioners in Italia

Although there is no official federation – just private associations and clubs affiliated to sports promotion bodies – the numbers involved in this sport are still high. ‘In Italia, there are thought to be around 6 million of us,’ he adds. ‘We’ve had some surprising feedback for 21 June. We’re expecting 5,000 people for the event in Rome. It’s an exceptional event, with all these people gathering in one place. On the same day, there will be other similar events taking place on the other side of the world.’

Then there is the issue of the unqualified instructors – that is, those who teach without proper training. ‘Unfortunately, in this case, it is the students and the people who place their trust in those lacking competence who suffer the consequences. When performing a physical movement, one must be aware of the postural and physiological implications; if someone has sciatica, they must be guided in a specific way.’

The economy

There is also an economic dimension to the practice of yoga, which many would like to see recognised by CONI as a sport. ‘Take yoga mats, for example,’ the instructor continues, ‘they used to cost 10 euros, but today they can cost as much as 200 euros because there are designer ones, which are much more “sophisticated” than the earlier models.’

Giornata Internazionale dello Yoga, tra guru e benessere globale

Pilates: growth over the last 30 years

Pilates is on a par with yoga in terms of popularity; it is a discipline that was launched in the early 20th century but has seen exponential growth in the last 30 years.

“Two studies we commissioned from Format Research confirm the growth of this phenomenon,” says Lucia Nocerino, president of Appi Italia, the association of Pilates professionals. The first study confirmed, amongst other things, that there are around 3,000 professionals throughout Italia, whilst the second confirmed that, alongside yoga, Pilates is the most widely practised discipline. It is not just adults who take part, but teenagers too. Furthermore, the barrier that once confined Pilates to women alone has been broken down. Today, many men also practise Pilates with great satisfaction.”

Ateco codes

That’s not all, because the movement also has another aspect:

“Furthermore, we have managed to secure no fewer than two Ateco codes – one for teaching Pilates and the other for the practice of Pilates, yoga and tai chi – which classifies these as comparable economic activities,” adds the president. ‘The codes also represent a major milestone for the professionalism of those working within the regulations, both in terms of skills – as they undertake professional training courses rather than amateur ones – and from a tax perspective.’

The connection with yoga

“With yoga, there is no competition but rather a ‘kinship’, because they are disciplines that we might describe as complementary,” he concludes. “Many people teach both yoga and Pilates, and the two disciplines are often found within the same studio. Many clients enjoy switching between the two disciplines. On the one hand, there is the millennia-old history of yoga; on the other, the now century-old history of Pilates.”

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