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You cannot let your successors off the hook, you can only prepare them.

In the midst of this learned disquisition, a good entrepreneur who was attending the meeting bursts in saying: 'that's not true! My family has always left me free to follow my passions, after a few years I decided on my own to get involved in the family business'.

by Bernardo Bertoldi

4' min read

4' min read

At a nice entrepreneurs' meeting a few weeks ago, familyandtrends was arguing that entrepreneurs are not born but become and that the education of the early years in the family is a key part of the process by which one becomes an entrepreneur.

For some years now, the best academic theory has accepted and deepened the concept of intergenerational entrepreneurship, understood as that process through which entrepreneurial values and heuristics are transferred between generations. First, entrepreneurs are not born, there are no babies brought by the stork and newborn entrepreneurs brought by Elon Musk's Tesla; one is born with one's own set of talents and then evolves through education. Secondly, family upbringing in the first five to ten years of life defines a certain way of interacting with the world around us, e.g. with curiosity and proactivity, and certain qualities typical of the entrepreneur, e.g. a sense of responsibility and courage.

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In the midst of this learned disquisition, a good entrepreneur who was attending the meeting bursts in saying: 'that's not true! My family has always left me free to follow my passions, after a few years I decided on my own to get involved in the family business'.

This good entrepreneur simply said out loud what many people believe. familyandtrends has already had the opportunity, in a previous article, to warn young people against following their passions (very bad advice indeed!); it is now time to warn the current generation against letting their heirs go free. The idea in itself of leaving descendants free to choose is appealing but illusory when not hypocritical; it breeds one of the deadly sins of family capitalism: not preparing successors.

That good entrepreneur, familyandtrends asked if he had ever, for example, spent a few Saturday mornings in the company. 'Lots of them, and in the summer before that a few weeks doing some work,' was the answer. This is the moment when the 'fascination' phase, with which the intergenerational transition of entrepreneurship begins (the next are "professionalisation" and "calling"). Daughters and sons watch what their parents do, they learn by emulation and in this you are not free, you are educated. In the words of Gonzalve Bich, third generation: "I have a beautiful photograph, I must be one and a half years old, sitting on my grandfather's lap as he shows me one of our iconic products, one of the ones we produce and sell all over the world even now. In the photograph, my face is beaming with joy'. It is in these moments that a child's destiny is tied to the family business; then in the phase of professionalisation, one can change path, choose something else, train as a man, but that bond remains. In this there is no freedom: and that is not a bad thing; the real risk is in the name of the freedom to self-determine and follow one's own passions not to take care of the education of one's successors.

A few months ago, Will Ford, Henry's great-great-grandson, joined the racing team of the family business: 'I am more motivated than I have ever been in my career,' he said, 'I have enjoyed all the jobs I have had, but the motivation of connecting with my family is not just a cliché. I feel that I am part of something bigger than myself. I am very proud of our family history. The future is exciting. This is a key moment in the history of the company'.

Will, after Princeton and MIT, did a few jobs and then joined Ford. Could he not? One of the most electrifying moments of his life was when, in 2016, Ford won the 24 Hours of Le Mans, 50 years after the first victory. "It's the only time I remember seeing my father cry. It was one of those moments in life that hits you, where you realise what Ford has done and what it means to the world... and to be there with my father while it was happening..."

The connection with one's family shapes the emotions and beliefs that guide one's choices in life, and this happens from an early age. Will's sister Alexandra's three-year-old son identifies the car model by hearing the engine running and nags Will to know which car will be taken to the Dakar Rally. Is it an innate passion or something breathed in from childhood in the family? Has he been set free or has he just breathed in the family air?

Bill, after letting Will "free", does not hide his satisfaction as a father: "For him, this is a dream job. To see him working hours and hours, seven days a week, not only without complaining but beaming in a way that it can't be that he's faking it ... What makes me really happy is that he's doing what he loves." The question remains whether this is by chance ... or whether perhaps the air that has been in Ford for five generations has defined Will's destiny. Could Will really ever have been free? Could he have ignored the stories about his great-great-grandfather Henry? Not feel the way he was viewed by his peers? Not see the oval that sits on the twenty by twenty centre of American cars?

Genetics may well load the gun, but the environment in which one lives pulls the trigger.

Bernardo Bertoldi (Professor of Family Business Strategy - University of Turin - bernardo.bertoldi@unito.it)

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