Zeekr lands in Italia: agreement with Jameel Motors to debut premium electric range
Geely's brand officially starts operations in the Italia market with the opening of orders for four models and a dedicated national showroom network
Italy's automotive scene is enriched by a new player in the sustainable mobility sector. Zeekr, the premium brand of the Chinese giant Geely Auto Group, today announced its official entry into the domestic market. The operation takes place through a strategic partnership with Jameel Motors Italia, a distributor with eighty years' experience in the sector, which will manage the marketing and after-sales assistance of the range.
The arrival in Italia follows the brand's expansion into Northern and Central European markets. Despite belonging to an Asian group, Zeekr is firmly focused on its continental identity: the vehicles are in fact conceived at the Global Design Centre in Gothenburg, Sweden. In technical terms, the cars are based on the Sustainable Experience Architecture (SEA), the modular platform developed by Geely to optimise performance and technological innovation in the electric segment.
The initial offer for the Italia market is broad and aims to cover different market segments through four distinct models. The proposal includes the Zeekr 001, a high-performance shooting brake, and the Zeekr X, a compact SUV intended mainly for urban use. Completing the offer is the Zeekr 7X mid-size SUV and the all-new Zeekr 7GT, the brand's latest technological innovation.
The operating schedule is already clearly defined: orders are officially open as of today, 19 February 2026. However, to see the cars on the road and visit the first dedicated showrooms, we will have to wait until spring 2026, when the first deliveries to customers and the official opening of physical sales outlets throughout the country are scheduled.
The collaboration with Jameel Motors Italia will not be limited to simple sales, but includes the development of a national network of showrooms and high-profile service centres. The goal stated by Marco Santucci, Managing Director of Jameel Motors Italia, is to build a solid and lasting presence. The strategy focuses on an efficient distribution model that integrates product technological innovation with excellent after-sales assistance, an element considered indispensable to compete in the premium segment of electric mobility.
