Equipment rental, Alayan grows and invests 300 million in three years
The Tesya Group company increased revenues by 22% in one year and hired 183 people, 91 of them in Italy
This market is still underdeveloped in Italy and Southern Europe, but is developing rapidly, with an estimated average annual growth rate of between 5% and 8% in these countries. Countries where Alayan, a company specialised in equipment and machinery hire services for companies active in industry and in the creation of infrastructures and events, is present and rooted.
Alayan was born a year ago from the merger of the rental companies of Tesya, an international group with Italian capital that has 28 companies in 15 countries, specialising in the provision of services and customised B2B solutions, with a turnover of EUR 1.9 billion and 4 thousand employees. "This was not just an aggregation of companies and a name change, but a real evolution in business and approach, with a strongly multi-specialist slant," explains Alayan's CEO, Vincent Albasini. In fact, Alayan's integrated rental solutions find application in a variety of fields, including building and construction, infrastructure, industry, major events, railways, ports and utilities.
Growth in one year
The results have confirmed the validity of the operation: the company closed 2025 with a turnover of 221 million euros, up 22% compared to 2024, and also consolidated its position as a reference reality in professional rental in Southern Europe, strengthening its territorial presence through the opening of six new branches (three in Italy, two in Spain and one in Portugal) and the hiring of 183 people, 97 of whom in Italy, bringing the workforce to a total of 430. Through four divisions (industry, large events, energy and modular structures), the company now covers around 350 types of machinery with a fleet of over 25,000 units.
"What sets us apart is the high technological content of our products and services, developed by our innovation centre in partnership with our suppliers and marked by a vision of environmental sustainability," adds Albasini. Moreover, Alayan offers the market an integrated approach, i.e. it offers customers not single products, but complete solutions for their needs, "from predictive maintenance to technological innovation," says the CEO, following a short-term professional rental model (from one day to one year) that guarantees support for temporary or extraordinary activities.
The market outlook
Having therefore completed the 100 million euro growth and development plan announced at the beginning of 2025, Alayan looks to the future and to the market's potential: professional rental is one of the most dynamic sectors in the building, construction and infrastructure industry, with the United Kingdom, Germany and France accounting for around 60% of the European market. In Italy, according to ERA, the market will exceed €2 billion in 2024, but compared to the other southern European countries it shows a lower growth rate (+4.2% and +4.7% in Italy in 2025-2026, against +5.5% in Spain and +6.5% in Portugal in 2025), signalling a still unexpressed development potential).
