Prime Deals 2025: Guide to Amazon Discounts for Christmas and beyond

All for Prime users only. Those who are not yet Prime customers can sign up at amazon.co.uk/prime and, if eligible, start the period of use at no cost to save money with the Prime Offer Feast and benefit from fast and convenient shipping at no extra cost.

"The Prime Deals Festival marks the beginning of the Christmas shopping season, a time when, more than ever, we want to be at our customers' side with dedicated initiatives," said Marco Ferrara, Head of the Deals Programme and Director of the Furniture category at Amazon EU. "We designed this deals event to give all Prime customers the chance to access exclusive savings opportunities on everyday products and discover a selection of gift ideas suited to different needs, helping them manage their time and resources. Our goal is to combine convenience and efficiency with innovative services, which we continue to refine to constantly improve the shopping experience on Amazon.co.uk."

Amazon has been facilitating shopping for some time now with the AI chatbot Rufus. We can write to it what we are looking for, what we need, exactly, and it will guide us. It can answer questions, point to specific products, compare them and provide personalised recommendations, as well as facilitating the discovery of new products. Try it as an alternative or together with other tools such as Chatgpt or the classic product comparison sites, with reviews and tests by experts.

We also check return times for the products considered, in case of a Christmas gift.

The category with the biggest discounts is beauty products (up to 35 per cent) and fashion (25 per cent. With brands such as Rilastil, CeraVe and Collistar; Boss, Lacoste and Levi's. At 25 per cent, there are also discounts on Amazon Basics, Amazon Essentials and By Amazon products, and up to 30 per cent on clothing and accessories from the Amazon Essentials line.

such as Ferrero, Danone, P&G, Calvé. By using the code WELCOME30, all new customers who have never shopped at Amazon Fresh can benefit from a promotion that offers a total of €30 off their first three orders (€10 per order) with a minimum spend of €50.

We have previewed some discounts, hunting for good opportunities. Many of them concern TVs. For example, a Samsung 4K TV is 20% off, going from €599.00 to €479.00. Another product in this category is the LG OLED TV, with a 25% discount, which will reduce the price from €1,499.00 to €1,124.00. Finally, a Philips LED TV will see a 30% discount, going from €349.00 to €244.30.

As far as smartphones are concerned, one of the main discounted models will be the iPhone 14 with a 15 per cent discount, from EUR 999.00 to EUR 849.00. Another example is the Samsung Galaxy S23, discounted by 20 per cent, reducing its price from EUR 799.00 to EUR 639.00. A Xiaomi Redmi Note 12 will be available with an 18 per cent discount, from EUR 279.00 to EUR 229.00.

In the Audio and Music category, devices such as the Bose QuietComfort 45 headphones will be discounted by 25 per cent, from EUR 329.00 to EUR 246.75. Another interesting product is the Sony WH-1000XM5 headphones, with a discount of 30 per cent, reducing the price from EUR 399.00 to EUR 279.30. In addition, the Sonos One sound system will see a discount of 20 per cent, from EUR 229.00 to EUR 183.20.

In the area of cameras and camcorders, a Sony Alpha 7 III Mirrorless will have a 15% discount, reducing its price from 2,299.00 euro to 1,954.15 euro. Another example is the Canon EOS R6, with a 20% discount, from 2,499.00 euro to 1,999.20 euro. Furthermore, a GoPro HERO 11 Black will be available with an 18% discount, from 549.00 euro to 449.00 euro.

For Amazon devices, one of the most interesting items is the Echo Show 10, with a 25 per cent discount, reducing its price from EUR 249.99 to EUR 187.49. Another product is the Fire TV Stick 4K, discounted by 20 per cent, from EUR 59.99 to EUR 47.99. In addition, the Amazon Kindle Oasis will have a 15 per cent discount, reducing its price from EUR 229.99 to EUR 195.49.

Also interesting is the Dreame Aqua10 Ultra Roller Complete Robot Vacuum Cleaner, which will be discounted by 20 per cent, from a price of EUR 149.90 to EUR 119.90. Another interesting product is the Dreame X50 Ultra Complete Robot Vacuum Cleaner, with a discount of 33.36 per cent, reducing the price from EUR 149.90 to EUR 99.90. Finally, the ECOVACS DEEBOT T80 OMNI Robot Vacuum Cleaner will have an incredible discount of 45.50 per cent, from EUR 109.90 to EUR 59.90.

In the kitchen category, one of the examples is a food processor that will be discounted by 25 per cent, from €199.00 to €149.00. Another example is a Philips blender, which will have a 30 per cent discount, reducing its price from €129.90 to €89.90. In addition, a Samsung microwave oven will see a 20 per cent price reduction, from €139.00 to €111.00.

In the beauty category, one example of a discount is the CeraVe facial treatment, with a discount of up to 35 per cent, from EUR 22.90 to EUR 14.90. Another example is the Rilastil anti-ageing serum, discounted by 28 per cent, which reduces the price from EUR 40.00 to EUR 28.80. Finally, a Collistar shampoo will see a discount of 30 per cent, from EUR 18.00 to EUR 12.60.

In the fashion category, a Levi's winter jacket will be 25 per cent off, from EUR 120.00 to EUR 90.00. Another interesting product is the Boss T-shirt, which will be 20 per cent off, reducing its price from EUR 59.00 to EUR 47.20. Finally, a Lacoste sports jacket will be available with a 30 per cent discount, from EUR 160.00 to EUR 112.00.

For toys and games, one of the most popular products is a LEGO Star Wars set, which will be discounted by 15 per cent, from EUR 99.90 to EUR 84.90. Another example is the board game Monopoly, which will be discounted by 25 per cent, reducing its price from EUR 29.99 to EUR 22.49. In addition, a Stitch soft toy will be discounted by 20 per cent, from EUR 39.90 to EUR 31.92.

Lastly, for Amazon devices, an Echo Dot will be discounted by 30 per cent, from EUR 59.99 to EUR 41.99. Another example is the Kindle Paperwhite, which will be 25 per cent off, reducing its price from EUR 139.99 to EUR 104.99. A Fire TV Stick will see a price cut of 20 per cent, from EUR 39.99 to EUR 31.99.

During the Prime Deals Festival, Prime for Students and 18 to 22 year olds customers can take advantage of early Christmas shopping by getting a full 10% cash back on eligible categories - including beauty, clothing, electronics and personal care - in addition to the deals already available. Prime for Students and 18 to 22 year olds includes all the benefits of a Prime subscription, including fast and convenient delivery, numerous shopping, saving and entertainment benefits. 18 to 22 year olds can prepare for the Prime Deals Festival by starting a three-month no-cost usage period now, after which they can access all Prime benefits at half price (£2.49 per month or £24.95 per year).

Gli eventi di offerte, oltre che un’occasione per risparmiare, sono anche una delle principali motivazioni d’acquisto online per gli italiani: secondo un’indagine condotta da HarrisX commissionata da Amazon, un terzo dei consumatori afferma che gli eventi di offerte sono la ragione principale per cui scegliere di fare acquisti online (33%). La pianificazione è al centro delle abitudini di spesa: oltre la metà dei consumatori stabilisce un budget preciso (55%) e organizza gli acquisti in funzione delle offerte disponibili per massimizzare il risparmio (54%). Molti approfittano di questi momenti anche per fare scorta dei prodotti per tutti i giorni che vengono acquistati, utilizzati e riassortiti con più frequenza (53%). Con l’arrivo dell’autunno e l’avvicinarsi delle feste, l’attenzione si sposta sui regali: quasi un quarto degli italiani acquista i doni per compleanni e festività (24%), combinando risparmio e organizzazione per vivere al meglio lo shopping natalizio.