An ecosystem for health: the vision of Gsk Italia
'Collaboration, knowledge and shared responsibility': new CEO Antonino Biroccio talks about the Italian way to sustainable innovation in pharmaceuticals
Over 4,200 employees, equal to around 6% of the entire pharmaceutical sector's staff. An industrial presence with two production sites (Parma and Rosia) and as many research centres, with a total turnover of around 1.6 billion Euro, 30% of which comes from exports (around 480 million Euro), mainly driven by production. And 324 million Euro are invested in one year (equal to 20% of turnover), almost 8% of the total investment in research and production in Pharma in Italy.
These are just some of the figures that characterise the reality of Gsk in Italy. The company, after Fabio Landazabal, destined to become head of Latin America for the group, now has a new general manager, who will lead the structure from the Verona headquarters. His name is Antonino Biroccio. He was born in Reggio Calabria in 1973, graduated in Pharmaceutical Chemistry with a doctorate in Genetics and Molecular Biology, and after a professional career that also took him to other companies, he is the new president and managing director of Gsk spa.
Innovation that travels fast
"Sustainability means the future': this is how Biroccio's commitment can be described: to continue on the road that leads to innovation, continuing to grow the company, which has been present in Italy since the beginning of the last century and which in its growth has become a full-cycle pharma multinational. In a sustainable way: 'We must focus on tomorrow: the goals we have achieved as a company and as a country (Italy is the second European producer of pharmaceuticals after Germany) risk being nullified if we do not grasp the transformation taking place.
The watchword guiding the manager's efforts is certainly innovation. But it must be 'real' innovation, which 'once introduced, improves health and living conditions, economic prosperity, and generates attractiveness and competitiveness, with an eye to the short cost cover, particularly health costs put under severe pressure by a progressively ageing population with greater health needs'.
The important thing is to know that you have to move within an ecosystem of interactions with all the players in the health sector, with shared objectives and common priorities for development, organisation and access. "My commitment is to collaborate with doctors, patients, institutions and associations to advance only one type of innovation, the real one that reaches the patient's bedside, that decreases social costs, that attracts foreign investment to our country, that increases our exports, and the one to which we all want to have access, as quickly as the other European citizens.
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