Edufin

Ania and consumers relaunch insurance education

Hundreds of Italian students took part in initiatives dedicated to spreading the culture of risk and hedging it on the day dedicated to the highly topical issue

by Federica Pezzatti

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Citizens who are better informed about risks and how to protect themselves against the uncertainties of life and today's challenges - from climate to cyber risk to an ageing population - means a more aware population and improves people's quality of life. Awareness, however, has to be built starting with children. It is in this sense that Ania and its Foundations are committed to promoting, especially among the younger generations, the culture of prevention and protection in an underinsured country like Italy, which is one of the European tail-beaters in terms of non-life insurance coverage.

On 12 November 2025, on the occasion of Insurance Education Day, hundreds of Italian students took part in the Ania-Consumers Forum's initiatives dedicated to the dissemination of insurance culture and financial well-being. During the morning, the online conference 'Does money make us happy? What is financial well-being and how insurance can improve it', while in the afternoon the programme continued with the seminar 'Insurance and statistics: for a teaching stem', aimed at teachers.

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Focus on children and teachers

These activities are part of the programme of the eighth 'Financial Education Month' (1-30 November 2025), promoted by the Committee for the planning and coordination of financial education activities.

In total, during the month, the Ania-Consumers Forum will hold six events dedicated to insurance education and outreach: four educational conferences for high schools and two seminars for teachers.

At the same time, in November, the Ania Foundation continues with the "Meglio Ora. Prevention is a healthy habit', involving more than 1,500 school students in Turin, Milan and Naples, to spread the culture of prevention and correct lifestyles among young people. An innovative project that takes place inside classrooms, designed to encourage participation and interaction with young people.

 

"Insurance education," explains Giovanni Liverani, president of Ania, "is the lever to reduce the underinsurance gap that separates us from other European countries. We have signed a memorandum of understanding with the Ministry of Education and Merit precisely to increasingly promote insurance education among the girls and boys who will be tomorrow's breadwinners. The initiatives of the Forum and the Ania Foundation are part of the overall path decided by Ania to strengthen the presence of insurance in Italian society, to make it the powerful tool it already is elsewhere to solve major socio-economic problems such as, for example, the consequences of an ageing population, of denatality or of natural catastrophes, to which our area is very exposed. Let us start with the new generations to spread the value of protection and insurance to prevent risks or mitigate the consequences of adverse events'.

Policy helps you get out of trouble

"Education in the field of insurance is fundamental," explains Maria Bianca Farina, president of the Ania Foundation and the Ania-Consumers Forum, "because it helps people to better understand risks and how to deal with them. Through insurance one can plan one's life better, knowing that one has the means and tools, including economic ones, to deal with any difficulties. For these reasons we will never tire of telling young people how powerful and useful the insurance tool is and, at the same time, we will never tire of telling them how important it is, for them too, to learn more about insurance: a system based on mutuality, which allows you to have a great advantage with a very limited cost, sheltering you from events that could, on the other hand, disrupt your life even financially,' Farina adds. Precisely in order to get closer to young people, as the Ania Foundation, this month we have decided to initiate a dialogue with high school students through the 'Meglio Ora' project: in selected institutes in Turin, Milan and Naples we are talking to students about important and fundamental issues such as prevention, health protection and the promotion of correct lifestyles'.

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