The AI challenge

Artificial intelligence in healthcare: Europe at the test between regulation and push for innovation

Against the risk of fragmentary regulatory interventions and hence uncertainty even on the implementation of projects, initiatives are multiplying in Europe and Italy to make the digital health ecosystem more harmonious and integrated

by Patrizio Armeni *

3' min read

3' min read

At a time of great promise for digital health, Europe is wondering how to govern artificial intelligence without hindering innovation. Healthcare is perhaps the most complex challenge, because it combines the highest expectations with the strongest caution, given the importance of what is at stake and the sensitivity of the data involved. Certainly, the European Commission has been quite prolific in producing regulations in this regard. In the European context, in fact, an ambitious regulatory framework is being consolidated to govern the development of digital technologies in healthcare.

In addition to the AI Act, already formally in force since August 2024, there are key instruments such as the Medical Device Regulation (Mdr) and the European Health Data Space project, which defines the conditions for access, use and interoperability of health data. This regulatory production testifies to a clear will to promote digital innovation while safeguarding rights, safety and quality of care.

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Perceived fragmentation

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However, the widespread perception among national governments, businesses, healthcare professionals and citizens is often that of regulatory fragmentation. The succession of initiatives and instruments that are still apparently disconnected from each other feeds the impression of moving in a siloed regulatory environment, where each evolutionary device follows its own logic and there is a lack of unified direction. The consequence is that many actors perceive that they move surrounded by varying degrees of uncertainty and this hinders them in contributing to the transfer of digital health innovation from the world of experimentation to the real world.

In this context, in fact, many areas of digital innovation in healthcare have seen a significant reduction in investment in 2023-2024 compared to the euphoria shown in the tail end of the pandemic period. This phenomenon can be explained above all in the light of the illusion that the Covid period generated especially in digital health, namely that any innovation would have its way regardless of, or even irrespective of, its risks.

Working on a unit design

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However, and somewhat fortunately, European healthcare systems have shown the rationality to understand that an effective and safe diffusion of these technologies is only possible if technological, managerial, regulatory and cultural complementarities are activated. The European Commission is fully aware of the disorientation perceived by stakeholders and is working to promote a coherent design and strengthen a systemic vision that accompanies innovation without hindering it, opening itself above all to dialogue with the system's actors.

It is also crucial that regulation activity does not take place in isolation. Indeed, it is essential that these complementarities develop in an integrated manner, avoiding disorderly or inconsistent approaches. It is the very concept of complementarity that demands this. In fact, if regulation is produced without the ability to read innovative trends and the related markets, or if the production of innovation does not take into account either the real needs of users or the rules in force, the risk is that we will have many promising ideas that cannot be realised or have little impact and many inappropriate rules that would hold back too much or even, on the contrary, provide insufficient guarantees.

In search of a common language

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For this very reason, initiatives to make the digital health ecosystem more harmonious and integrated are multiplying in Europe, and also in Italy. Starting from the definition of multidimensional evaluation frameworks for digital technologies, to the analysis of adoption models at the local level, research activities and accompanying change are making a concrete contribution to the construction of a more solid and shared governance. The key to making all this effective is the creation of a dialogue based on a common language, a dialogue that does not only take place in individual communities but offers opportunities for discussion in shared arenas.

The "Action or Inaction? A privileged talk on the EU AI Act", which inaugurates a new season of debate between institutions, businesses and research, led by CeRGAS SDA Bocconi's Digital Tranformation Hub.

* Associate professor of practice SDA Bocconi w coordinator of the Digital Transformation Hub

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