Asus bets on AI agents: the future of the PC passes through artificial intelligence
At Computex 2026, the Taiwanese giant celebrates 20 years of ROG, introduces the Zenni Claw assistant and raises the challenge of artificial intelligence embedded in devices
from our correspondent Luca Tremolada
TAIPEI -Playing at home always has an advantage. At Computex 2026, Asus arrives in this spirit. It is not just one of the big players at the Taipei technology fair. It is one of the brands that more than others tell the story of the evolution of the Asian hardware industry.
This year the stage has a special significance. ROG, Republic of Gamers, turns 20 years old. Two decades ago it was a brand for overclocking enthusiasts and extreme components. Today it has become an ecosystem ranging from notebooks to desktops, from peripherals to professional gaming technology. A birthday that Asus celebrates in the symbolic place of its growth: Taiwan. But the real message of Computex 2026 is not gaming. It is artificial intelligence.
The Taiwanese company has built its presence around three pillars: bringing premium technologies to the most affordable segments of the market, celebrating 20 years of ROG, and launching the new Agentic AI platform. This is where the most interesting game is played. The idea is simple to tell but complex to realise. So far we have had chatbots that respond. Asus is instead aiming for digital agents that act. Specialised assistants for work, personal life and travel, capable of performing tasks and orchestrating services without requiring technical skills. No complicated prompts, no command lines. The stated goal is a 'click and play' experience, with built-in protection systems to avoid errors, data leaks or unwanted behaviour.
The message coming from Computex is clear. Asus, like other computer manufacturers, can no longer just sell computers. It must build an infrastructure in which hardware, advanced materials and artificial intelligence work together. Artificial intelligence thus becomes the red thread running through the entire product range presented in Taipei. That is why the most interesting novelty, however, is not the hardware.
What is Zenni Claw?
It is called Zenni Claw and is the new AI assistant developed by Asus. The Taiwanese group is trying a different route: three-step installation, simplified interface and ready-to-use skills. The idea is to create a kind of digital secretary capable of organising tasks, planning trips and managing daily activities. A similar choice is being made by other computing bigwigs, such as Lenovo, and others will soon follow, because with the high memory costs, prices will not tend to fall and more reasons to buy are needed.





