Tennis

Atp Finals, almost 230,000 attendances and an impact of over 600 million on the territory

Federation president Angelo Binaghi takes stock of the event in its fifth year in Turin and vindicates the profitability of investments in tennis

by Marco Bellinazzo

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Almost 230,000 attendees, an economic impact of more than 600 million euros with a tax revenue of almost 100 million euros against a state contribution to the event of 13.7 million. These are the salient data of the press conference with which Angelo Binaghi, president of the Italian Tennis and Padel Federation, outlined the balance of the fifth Turin edition of the Atp Finals, just a few hours before the final between Jannik Sinner and Carlos Alcaraz.

'It is an exceptional season with Sinner, Musetti and Paolini in the top 10,' Binaghi emphasised. - Never before have such important results been achieved in the history of our sport. Thanks to the results of our athletes and the work, shared with the municipality and the region, we have taken another step forward in what is our most important ranking, to try to make tennis more popular in Italy. According to Nielsen, tennis and padel are the second most played and followed sport in Italy. In the five years of the ATP Finals, tennis has come very close to football fans, with a steady growth, also in terms of players. Rai's audience figures for Sinner's match yesterday is an indicator of the success of tennis'.

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'These numbers,' added Binaghi, 'are values to be taken as a starting point for the fifth of ten years of this event in Italy. We finish the season with 3 players among the top 8, with Sinner and Musetti there is also Paolini. The women's doubles is then number 2 and the men's is in the top 8, which certifies the momentum of our tennis. We are at an all-time high, perhaps even a little in credit to luck as Jannik finishes second in a season in which he has been out of action for three months'.

The Atp Finals venue

Will the Finals stay in Turin? "The event is Arp's, we are interested in making it an even better vehicle for tennis and the players. The Atp is interested in making this event develop in the best possible way. There is the problem of the new law, it will be discussed in the coming weeks. From the implementation of the law all subsequent reasoning will follow. Next year the Finals will remain in Turin. One of the secrets of the success of this event, a success shared by all, was the serious, methodical and rigorous approach to each problem step by step. Turin and Piedmont have travelled an extraordinary path, none of us thought we could come to all this. The destination of the venue depends on a synthesis of the needs of the various parties involved, sponsors included, but it is not the first. There is no problem related to sponsors at the moment'.

On the subject, Atp number one Andrea Gaudenzi also sent a clear message to the Italian government: 'Tennis requires significant investment in infrastructure. The government's priority should be to support the federation in terms of infrastructure Saudi Arabia, which will host a new Masters 1000 from 2028, will put up $2.5 billion. Italy should focus on supporting Fitp for sports facilities. Taking the Finals abroad is not in our plans: every year Turin has made progress, exceeding expectations. And this year, with the tight fight for the world number one, we have the best possible show."

Investment in Italian tennis

The government's contribution makes the event sustainable and gives it a chance to develop. We have an Italian in the final today, but we have the Davis Cup for another three years. We are sought after by the biggest organisers of major sporting events. We must be able to find a way to have permanent licences for major tournaments. The Internazionali d'Italia is ours, it is a permanent licence, the others are wonderful opportunities to grow tennis but they are concessions of bodies like the ATP. The development of tennis in Italy, like Turin, Milan or Bologna, also passes through other ways. We have to discuss this with the government. In terms of social and economic impact, investing in tennis is the best possible investment, the numbers prove it'.

"The development of tennis in Italy passes through many ways, which we have to discuss with the minister and the government," the Fitp president emphasised, "The America's Cup, the Olympics and also the Mediterranean Games have a higher investment than the Finals. It turns out that today in Italy, with these champions and this system, tennis is the best possible investment for the government of Italian sport. For economic reasons, social impact, jobs, visibility and overall success'.

Fitp card as 'ATM'

'We are presenting a new initiative: we are the first federation in the world that will equip itself with an electronic money institution,' Binaghi finally announced. 'The FITP card becomes a sort of 'cash machine', a payment instrument. This will give us a number of important factors, such as more efficient management (costs of Mavs and credit cards, etc.). It will be a payment circuit dedicated to tennis, in which affiliates will be able to exchange money at zero cost, such as paying lesson or court fees. We are aware that this initiative will be a source of further concerns, but we want to become the most efficient and modern federation, as the creation of SuperTennis television was in 2009'.

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