Tennis

ATP Finals to return to Turin in 2027 – a windfall of 600 million

The Italian Tennis Federation has unveiled the masterplan for the 2026 tournament, featuring new hospitality areas and an increase in the capacity of the Inalpi Arena to over 13,500 seats

by Marco Bellinazzo

16 July 2026

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L'italiano Jannik Sinner e la fidanzata Laila Hasanovic e il fratello Mark con il trofeo dopo aver vinto la finale di singolare delle ATP World Tour Finals contro lo spagnolo Carlos Alcaraz all'Inalpi Arena di Torino, Italia - domenica 16 novembre 2025. Sport - Tennis (Foto di Marco Alpozzi/Lapresse) LAPRESSE

3' min read

Translated by AI

Versione italiana

3' min read

Translated by AI

Versione italiana

The Nitto ATP Finals will remain in Turin in 2027 as well, continuing a story that, in just a few years, has transformed the Piedmontese capital into one of the world’s tennis capitals, generating wealth, attracting international tourism and strengthening Italia’s position in the global sports market.

A journey that the president of the Italian Tennis and Padel Federation, Angelo Binaghi, sums up as follows: “Turin has proved to be an extraordinary host city for the Nitto ATP Finals. That is why we have decided to continue our partnership into 2027’, thereby recognising ‘a city, a region and a network of institutions and partners who have worked with great passion and expertise. This confirmation allows us to continue planning for the future with ambition and to further strengthen the bond between this event and the region that has welcomed it and helped it to grow.”

After all, the figures illustrate the scale of the phenomenon better than any slogan. The 2025 edition of the Finals generated a total economic impact of 591.1 million euros (over 2 billion over five years), accompanied by a Social Return on Investment (SROI) of 5.31 and a record-breaking figure of 229.879 tickets sold – a 93 per cent increase compared with 2021 – with takings of 39.2 million, and 157,000 unique spectators, 18 per cent of whom came from abroad (71 countries) and 69 per cent from outside the city.

Between 2021 and 2025, against public funding of 80 million, the tournament generated tax revenue of 342 million – more than four times that amount.

The confirmation for 2027 comes, moreover, at a time of extraordinary enthusiasm. The FITP has announced that ticket sales for the 2026 edition are achieving unprecedented results, demonstrating just how firmly the event has become part of fans’ routines.

These are traditions that Turin has successfully developed in every respect since 2021. Behind the extension, in fact, lies a long-term vision: the ATP Finals are no longer seen merely as a tennis tournament, featuring matches between the season’s top eight players (in the 2026 race, apart from Jannik Sinner, who is already certain of his place, Flavio Cobolli is also well placed) but as an entertainment platform capable of weaving together sport, business, tourism and innovation. It is in this light that the new Master Plan presented for the 2026 edition should be viewed.

The most iconic new feature will be the Pininfarina-designed Skywalk, an elevated walkway linking the Inalpi Arena to the Fan Village, which promises to become one of the event’s defining images. Pininfarina will also create a new installation in Piazza San Carlo to mark the Blue Carpet, further strengthening the bond between the tournament and the city. The Fan Village will also be completely redesigned.

A new training ground, open to the public, will be built, allowing fans to watch the stars up close as they prepare for matches. A large LED screen will also transform the Piazzale Grande Torino into an open-air digital theatre. At the same time, the premium offering will be expanded.

The Inalpi Arena will have a capacity of over 13,500, with new terraces overlooking the pitch and expanded hospitality areas. This investment reflects the changing landscape of the major sporting events market, where the quality of the experience offered to sponsors, businesses and corporate guests is now key.

It is no coincidence that Andrea Gaudenzi, president of the ATP, speaks of an event that, over the last five years, has managed to reach “new heights. “Turin has become synonymous with the Nitto ATP Finals,” he noted, pointing out that the record-breaking results achieved by the Finals “in terms of prize money, attendance and television viewing figures bear witness to the dedication of the FITP, the City of Turin, Nitto and all our event partners. We are therefore delighted to continue building on this journey together’.

This sentiment was echoed by Hideo Takasaki, Chairman and CEO of the title sponsor Nitto: “We sincerely hope that in 2027 the tournament will continue to reach new heights in the city of Turin, with its rich history and culture, and continue to inspire fans around the world.”

In short, the challenge is no longer just about tennis. In an international context where cities and countries are competing to host increasingly lucrative and high-profile events, the fact that the Finals are staying here represents a strategic victory for Italia as a whole.