Audi chooses Rouven Mohr for technical development of future models

Returning to excellence where it has always been at the forefront, bringing the concept of 'Vorsprung durch Technik', at the cutting edge of technology, back to centre stage. Audi's technological evolution continues with the appointment of Rouven Mohr as new chief technical officer and member of the board of directors as of 1 March, replacing Geoffrey Bouquot, who is leaving the Volkswagen Group.

Rouven Mohr has been with the Volkswagen Group for 18 years. Most recently, he was technical director at Lamborghini (a subsidiary of Audi), a position he will hold until his replacement is appointed, where he led the brand's hybridisation strategy. Previously, he held roles in vehicle development, testing and fleet emissions at Audi and Sant'Agata Bolognese. His return to Audi confirms the company's goal of pursuing technological excellence with a clear focus on products. Technical design that will be combined with the new styling course under the leadership of Italian Massimo Frascella.

What will Audi's future look like? Undoubtedly electrified, with a long-term horizon that remains focused on electrics but capable of guaranteeing that technological flexibility capable of meeting customer demands. Because after the all-in on the subject of 100% electric, with announcements saying no more development of new combustion engines, the Ingolstadt brand has understood the importance of returning to the development and production of electrified endothermic engines, with a range that spans from mild hybrids to plug-in hybrids with over 140 kilometres of electric range. Iconic architectures and power supplies are also returning, such as the V6 diesel coming in June with mild hybrid technology and twin turbocharging.

While waiting for the official presentations, the year 2026 will see several new models coming onto the market divided between thermal and fully electric, starting with the restyling of the A3 featuring interiors similar to those already seen on the Q3. The Q7 will also change, with the third generation being produced on the PPC platform that has become the starting point for all the medium-large models of the four rings. The same platform will be used for an even larger SUV, the name of which has yet to be confirmed. On the electric front will come the restyling of the Q4, while several mules of a small electric Audi have been spotted. Again, the name has not been revealed, but it could probably be called the Audi Q2 e-tron.

Moving on to the electric sports car, the Ingolstadt marque confirms production of the production version of the Concept C. Despite Porsche's decision not to start production of the electric 718, with which the Concept C would have shared the Ppe (Premium Platform Electric) platform and engines, Audi will unveil the production version of the Concept C in 2027. A model of great importance to the German manufacturer, not so much for the expected volumes but for its styling. As stated by Frascella himself, it will represent the starting point of the renewed stylistic course of the four rings.