Barilla first food brand in the world by reputation. And enters the absolute top ten
According to the RepTrak ranking, the Group ranks ninth overall, up 16 places from 2025
by E.Sg.
Barilla was confirmed, for the third year running, as the world's leading company in the food sector by reputation in the Global RepTrak® 100 conducted by RepTrak, which has analysed the companies with the best global reputation every year since 1999.
In the 2026 ranking, the Parma-based food group also enters the overall top ten (across product categories) reaching 9th place (16 positions higher than in 2025 when it was at number 25).
"The result reflects Barilla's ability," say the company, "to combine product quality, industrial vision and social responsibility, increasingly central elements in the assessment of corporate reputation. The study considers, in fact, key dimensions such as performance, innovation, governance, sustainability and the ability to generate trust over time".
"In the current macroeconomic context characterised by high uncertainty, maintaining stable performance is already a positive sign," says Sara Fargion, vice president, Emea at RepTrak. The food sector, in particular, is under significant pressure: the persistent inflationary dynamics continue to fuel a high level of media attention and constantly influence public perception in all 14 countries where we measure reputation'.
Present in over 100 countries, with 30 production sites and an annual production of over 2 million tonnes of pasta, ready-made sauces and bakery products, Barilla (which in 2024 had a turnover of 4.9 billion euros) continues to invest in innovation and in the continuous improvement of its offer, as in the case of Bite (Barilla Innovation & Technology Experience), the new research and development centre in Parma where 200 professionals, including food technologists, researchers, engineers and food designers, develop new products, improving recipes, production processes and packaging.
