In the Langhe

Barolo en Primeur, new record for the Alba charity auction

Over 1.1 million euros raised for charity (4.5 million in the five editions) for 5,525 litres of Barolo and Barbaresco

by E.Sg,

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

For the fifth year, a full-scale auction, held by Christie's, thrilled the public present at the Castle of Grinzane Cavour, who were able to witness bids of up to over 100,000 euro for a Barolo barrique from the vineyards around the castle that once belonged to Camillo Benso, and up to 360,000 euro for the final lot for a tonneau. All for good, with over 1.1 million euro going to charity projects.

L’asta benefica internazionale (in collegamento c’erano New York e Londra) è quella orma nota di Barolo en Primeur, promossa da Fondazione Crc e Fondazione Crc Donare Ets con il Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani, che quest’anno per la prima volta raccoglie 1.108.300 euro già nella serata principale, destinati a progetti sociali e culturali in Italia e nel mondo. Dopo i 666 mila euo nel 2021, i 834 mila euro nel 2022, i 877 mila euro nel 2023 e il milione e 27mila € nel 2024, in cinque anni l’asta arriva così a un risultato complessivo di 4.512.300 euro per quasi un centinaio di progetti in campo no profit. A tale somma si aggiungerà la beneficenza collegata al quindicesimo e ultimo lotto, che sarà protagonista il 9 novembre all’Asta Mondiale del Tartufo Bianco d’Alba, trasmessa in diretta con Hong Kong.

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Sono stati battuti 14 lotti a cui sono abbinate altrettante barrique di Barolo Gustava, vinificate separatamente dall’enologo Donato Lanati in base alla parcellizzazione della vigna per esposizione, altitudine ed età delle viti, che daranno origine a 270 bottiglie ciascuna, a fine dei 38 mesi minimi di invecchiamento previsti dal disciplinare. Accanto a queste, oltre 80 cantine del Consorzio hanno contribuito donando i propri vini, riuniti in 8 lotti comunali che rappresentano 11 comuni simbolo della denominazione, per un totale di 914 bottiglie, pari a circa 925 litri, tra formati standard, magnum, jéroboam e réhoboam. A questi, si è aggiunto lo speciale lotto a cui è abbinato il Tonneau di Vigna Gustava, 400 litri di Barolo aggiudicati per 360.000. euro. Complessivamente, Barolo en Primeur ha così quest’anno messo all’asta 5.525 litri di Barolo e Barbaresco, raccogliendo beneficenza dall’Italia, dagli Usa e dall’Inghilterra.

"Thanks to the charity collected, various charitable projects will be supported, each one associated with a lot, ranging from the restoration of historic buildings to the promotion of art and culture, from support for people with disabilities to medical research, and on to the education of the youngest, scholarships, the growth of the welfare system, and assistance for mothers in difficulty. As for the eight municipal lots," the organisers say, "the proceeds of four will be used to support the Alba Wine School and other projects in the area, while the remaining four will be donated to charitable projects chosen directly by the winners.

Each bottle will be marked with the artist label "self-devouring figure" by Giulia Cenci, "a hybrid pencil self-portrait reflecting on the themes of identity, nourishment and metamorphosis, in consonance with the values of gift and transformation of Barolo en Primeur".

New this year, the 'Autentico NFC' digital certification Nfc tag, developed by Tesisquare through its IoT Competence Centre Elision in cooperation with the innovative SME Autentico Srl.

"This fifth edition of Barolo en Primeur confirms the success of a project that began in 2021, which continues to grow in authority and participation. The strength of the project lies in its formula: the idea of associating each donation with a single barrique has made solidarity a concrete and accessible gesture, capable of involving an increasingly broader public. It is a model that virtuously combines oenological excellence and social responsibility, strengthening the link between wine and the community that produces it.

Giuliano Viglione, president of the Donare Ets Foundation, added: "The results of this fifth edition confirm it: Barolo en Primeur is now a pivotal event in the Italian and international solidarity calendar, recognised and awaited by those who believe that wine can be a vehicle for good, culture and development. The value of this project lies in its ability to unite the territory with a global vision: the Langhe remains the beating heart, but the benefits extend well beyond local borders, generating concrete opportunities for people and communities. It is a virtuous model of territorial philanthropy that starts from a great wine, but reaches much further afield, building relationships, trust and the future".

"The success of this fifth edition of Barolo en Primeur is not only due to the generosity of those who choose to donate, but above all to the extraordinary strength and quality of two unique wines like Barolo and Barbaresco," concludes Sergio Germano, President of the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani - "It is thanks to these ambassadors recognised throughout the world that we have built a project that combines excellence and solidarity. The introduction of en primeur thus represents an important evolution: a way of promoting and enhancing our wines that we must continue to cultivate and grow. Barolo en Primeur is today a constantly expanding international showcase, capable of putting the Langhe in dialogue with markets and collectors from all over the world, strengthening the global reputation of our wine and our territory.

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