The report

Between innovation, efficiency and AI: 2024 as seen by procurement experts

In terms of objectives, the need to mitigate risks, achieve ESG parameters and improve data analysis applications top the list of priorities for Italian companies

AI, machine learning ed Esg: ecco i trend 2024 per imprese e mercati

4' min read

4' min read

More than half of procurement teams expect an increase in their spending budgets in the new year, and a portion of this additional availability will be used to implement digital tools to optimise corporate purchasing and foster a more strategic approach to procurement activities. In terms of goals for the next twelve months, however, the need to mitigate risks, achieve ESG (Environment, Social and Governance) parameters and improve data analysis applications top the list of priorities for Italian companies.

Depicting this scenario is the "State of Procurement Report 2024" by Amazon Business in collaboration withKRC Research, a report that certifies how procurement managers are eager to focus on new technologies, artificial intelligence obviously included, to improve their operations.

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After a period focused on cost reduction - this is the overall picture that emerges from the study - procurement leaders are in a position to plan the use of the resources set aside to further rationalise procurement processes, reducing their complexity and increasing their efficiency. It is particularly striking to note that 98% of those interviewed (more than 3,000 decision-makers and senior executives from companies in various sectors and countries, including Italy) stated that they planned to invest in automation solutions and the use of AI algorithms in the coming years.

If we narrow the field to Italian procurement managers, 67% of respondents stated that procurement is a key component in achieving their company's financial results, whether in the form of cost reduction, return on investment or contribution to net profitability. In general, the vast majority of surveyed managers highlighted the need to rethink operations in order to allocate more time and resources to the strategic challenges imposed by the growth path of the organisation they work for.

More specifically, 95 per cent of procurement decision-makers recognise that there is room for optimisation of procurement processes, 85 per cent admit that the difficulty of finding suppliers willing to observe sustainable practices is preventing their company from setting or achieving strategic sustainability goals, and 81 per cent have instead been directed to buy from certified vendors. "We are entering a new era for corporate procurement," Alexandre Gagnon, vice-president of Amazon Business Worldwide, noted in this regard, "and we expect that in 2024 procurement will be cross-disciplinary and span both functional and strategic domains.

Returning to the situation in Italy, the report confirms that administrative processes related to procurement are particularly 'time-consuming' and consequently create a barrier to teams wanting to be more agile. In particular, Chief Procurement Officers are confronted with obstacles of various kinds in order to achieve their growth targets, from the inflationary spiral to the lasting risk of recession via increased competition, the latter being a mainly Italian concern.

As far as internal challenges within organisations are concerned, at the top of the list are the complexity of systems and the excessive spectrum of suppliers to manage, also in contractual terms. In this regard, 44% of Italian purchasing managers confirm that their day is often loaded with cumbersome and time-consuming processes (especially in the area of reporting) and leaves very little time to devote to what really matters to the company.

The procurement function, in short, is looking for new ways to improve and simplify back-office operations and while it has to contend with staff shortages, it also has a (great) opportunity to evolve to drive greater efficiencies on the ground while improving the employee experience, both inside and outside the procurement office. A significant number of organisations recognise the need to transform digitally but, as the authors of the report clearly note, there is certainly room to do better: only half of the organisations sampled, for example, said they would be using digital invoices during 2023. While technology is set to become a procurement priority, the baseline currently sees only 62 per cent of organisations making use of analysis or reporting tools, while only 54 per cent of companies have already adopted systems to automate manual processes.

Very interesting, from a prospective point of view, however, are the adoption rates of artificial intelligence-based solutions to support purchasing decisions and voice recognition technologies, which are now used in 47% and 41% of cases respectively. AI, in short, has already peeped into procurement, and it is significant that almost all the managers surveyed are interested in learning about the potential of machine learning, especially with regard to the possibility of faster or deeper data analysis, time savings for the benefit of increased productivity, and smoother connections between different systems.

Slightly less than half of the respondents (45% to be precise), moreover, said they were willing to integrate artificial intelligence into procurement processes right away and 80% would do so within two years. Overall, purchasing managers have become aware of the value that digital tools can bring and of the need to change pace quickly (laggard companies will fall further and further behind those that move faster in terms of innovation) but they have also reiterated a clear need. That of finding the right balance between process improvements linked to technological innovation and data security.

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