Monitoring

Free market: few affordable offers for bills. Here's what Arera says

Arera takes a snapshot of the billing market: more and more switches to the free market, but few affordable offers

4' min read

4' min read

Arera analysed the billing market and found that, despite the increasing number of switches to the free market, there are still few affordable offers. Most offers are less convenient than protection, both fixed-price and variable-price offers. However, some cheaper offers are available, albeit to an extremely limited extent. This picture emerges from the latest update on the retail market prepared by the Authority chaired by Stefano Besseghini.

In March, according to Arera, in electricity, 74.4% of domestic customers (+2.4% compared to the September survey) and 84.9% (+2.4%) of low-voltage customers other uses were in this market. In the gas sector, where greater protection for non-vulnerable customers ceased at the end of 2023, domestic customers present on the free market are 85.9% (+17.1%) and 98.1% of condominiums for domestic use with consumption below 200 thousand cubic metres (+21.7%).

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The free market grows

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As far as geographical distribution is concerned, Arera explains that, as of March 2024, in most Italian regions and provinces a majority and significant share of customers, both domestic and non-domestic, had chosen a free market contract, for both sectors. In the six months since the last update in all regions, albeit at an uneven pace across the territory, for both sectors the percentage of customers who have left protection to choose a free market supply contract has grown. In the electricity sector in particular, with reference to domestic customers, the free market is preponderant in all regions and provinces of Italy. In the vast majority of regions and provinces over 69% of domestic customers are in the free market. In the gas sector, on the other hand, domestic customers are mainly supplied on the free market in all regions and provinces. In the vast majority of regions and provinces more than 81% of the households are in the free market.

Dynamism in switching

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According to the snapshot, then, the market continues to be very dynamic. In the electricity segment, in the period from January to March, domestic customers changed supplier at a rather high rate compared to previous years (6.6%), which if confirmed in the rest of the year would lead to an annual rate of 26.3% (compared to 20.2% per year in 2023). Approximately three quarters of these changes took place in the free market and therefore concern customers who had already left the greater protection scheme in the past. Turning to gas, the exchange rate was 5.5% (+1.77%). Almost nine out of ten domestic customers had already left protection in the past and chose to change seller again in the free market.

The most dynamic: young people and adults

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Among domestic customers, the most dynamic are those in the 18-29 age group, with a switching rate in the period January-June 2024 of 16.1%, in the electricity sector, and 11.1%, in the gas sector. . Slightly less dynamic but with still sustained and fairly homogeneous switching rates among the various age brackets are domestic servants between the ages of 30 and 69, whose switching rates per age bracket vary between 15.6% and 15.9% in the electricity sector and between 10.4% and 11.0% in the gas sector. In contrast, from the age of 70, switching rates are significantly lower in both sectors.

Preference for the same seller

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Moreover, Arera notes, for the electricity sector, the share of domestic customers who, leaving protection, chose the same seller on the free market is very high. In particular, in the period January-March 2024, this share has increased compared to 2023, but still below 50% on large networks, 46.2% (+3.7 p.p.), and above 50% on small distribution networks, 59% (+7.8 p.p.). Therefore, the Authority emphasises, "the competitive advantage in acquiring customers on the free market held by groups that also operate in the greater protection service is high". With the approach of the overcoming of protection for non-vulnerable domestic customers and their transition to the new service with gradual protection, triggered as known from 1 July, between February and June the exits from greater protection continued at a relatively constant pace. On the other hand, re-entries into the greater protection service increased slightly, especially in the last two months, but remained significantly lower than the number of exits from the greater protection service.

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Lower protection offers

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Let us now come to prices. According to Arera, which has analysed all the offers available on the Offers Portal (10,454, of which 10,038 for which it is possible to calculate the expected annual expenditure at the time of consulting the platform), most of which are at variable price, unlike in previous surveys, there are offers that are cheaper than the protection both at fixed and variable price, but 'to an extremely limited extent'. Almost all the offers, in fact, 'are cheaper than protection, for all customers of the type analysed, for both fixed-price and variable-price offers'.

Cheaper offers: few and limited

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For the typical domestic resident customer with consumption of 2,000 kWh and 3 kW of power, Arera has identified an average of 10 offers that are cheaper than the greater protection, equal to 0.9% of the total. Of these, 3 are at variable price and 7 at fixed price. The average monthly maximum saving obtainable by choosing the cheapest variable price offer in each month was -€25.66 (-5.2% on protection), that for the fixed price was -€72.3, (-14.4%). For the typical domestic resident customer with a consumption of 2,700 kWh and 3 kW of power, an average of 33 cheaper offers were available, or 1.6% of the total. Of these, 5 are variable price and 28 fixed price. The maximum saving is -8.62 € (-1.4%) for the variable and -193.19 €, ( -30.72%) for the fixed.

Cheaper gas offers

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On the other hand, with reference to the gas sector, for the domestic customer with an annual consumption of 1,400 mc, an average of 46 offers are available that are 3.8% cheaper than the Vulnerability Protection Service. Of these, 18 are at variable price and 28 at fixed price. The maximum saving for the variable price is -213.61€ (-14.4%), for the fixed price -625.94€ (-42.15%).

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