Bmw, all we know about the 2026-2028 roadmap
The brand has among its strengths a methodology that equates sporting tradition with electric innovation. It is no coincidence that, over the next three years, the brand is preparing for a revolution based on the logic that every product choice must respond to market coverage in order to consolidate its identity. What will happen between now and 2028 starting with the new 7 Series
Bmw is planning a strategic revolution in terms of new product launches for the three-year period 2026-2028. Following the debut of the iX3, the first full electric based on the Neue Klasse family, and the i3, it has anticipated the restyling of the flagship 7 Series with the image of the remodelled front end and new light signature as well as confirming that it will make its world debut at Auto China at the end of April in the capital Beijing. The current generation of the 7 had arrived in 2022, so the update is in line with the timing of Bmw's other models. At the 2026 annual conference, Bmw President Oliver Zipse confirmed that the refreshed 7 Series will be the first of the current models to inherit what is considered the technology package from the Neue Klasse. Like the current model, it will still be available with petrol, plug-in hybrid and electric engines with a few minor tweaks. It is logical to imagine that the new 7 Series will also feature an Alpine variant.
A turning point for pure driving enthusiasts
The arrival in August this year of the new M2 xDrive introduces the acronym that turns the spotlight on the sportiness of the future as well as marking a turning point for pure driving enthusiasts. The new engine marked S58 recalibrated to 475 hp maximum power is added to an intelligent all-wheel drive for driving dynamics that aims to be the benchmark in a range that still exists for cars devoted to performance and not just sustainability. A unique car that apart from the out-of-the-blue numbers in terms of power as well as, of course, performance, which for the Munich-based brand remains an undeniable priority even in the era of electrification. These are small numbers in terms, however, of registrations, but they justify a demand from buyers able to afford high-performance cars that are also ready to handle a fuel consumption package that is up to date.
The expansion of the electric range ensured by the first i3 sedan
The real watershed, as part of BMW's strategy, will be the expansion of the electric range, which coincides with the launch of the first battery-powered i3 saloon announced for just after the summer in the dual 40 xDrive version and the more powerful 50 xDrive. Both will be key players in a market that is looking carefully at sustainability in addition to technological innovation that sacrifices neither performance nor comfort. Bmw's electrification will also be enriched by the new iX4, which differs from the traditional SUV in its more dynamic appearance without, however, sacrificing the practicality typical of high-wheelers. In the same context, the other new iX5 that will flank the classic X5 will offer a dual soul of one of the brand's best-loved models. Yet another choice that confirms Bmw's desire to leave nothing to chance, naturally providing solutions to meet every need as well as different lifestyles.
The M division with thirty new models and the new Alpina made in Bmw
Another aspect of the brand's complexity that is highly anticipated over the next few years is undoubtedly the debut of the first fully electric M cars planned by 2027. In fact, a zero-emission M3 and X3 N will arrive, a confirmation of Bmw's choice of how the sporty DNA of the Munich brand is destined to be seamlessly renewed. In this regard, one must also take into account what will happen in the aftermath of Bmw's acquisition of the Alpina brand.
After a long base of collaboration, the brand that has always offered the best synthesis of power, comfort, driving pleasure and the possibility of personalisation alongside, as per tradition, exlusive cars with all the heritage of certainties that BMW has always offered. So much so that to confirm a relationship, almost symbolic, even after joining the group there is the privilege represented by the Alpina lettering now preceded by the new name Bmw.
