Bmw Italy closes a very positive first half 2025

Bmw Italia closed the first half of the year in growth, confirming and improving on the performance that in 2024 allowed the Italian branch of the Munich-based group to secure the leadership of the premium sector in Italy with the Bmw brand on the basis of 39,712 units sold, +6.1%. Mini grew by 9.9% for a total of 7,742 units sold, plus the Motorrad two-wheeler division, which confirmed its leadership of the premium market in the over 500 cc and 750 cc sectors with 9,491 motorbikes sold.

Sales of electric cars were also up, reaching 3,704 sales, +50.8%, to which electrified cars were added, up 40.1% to 4,916 units sold, broken down as follows: 2,543 Bmw (+18.5%) and 1,161 Mini (+273%). "In the first half of 2025," explained Massimiliano Di Silvestre, president and CEO of Bmw Italia, "we are confirming the prestigious results achieved in 2024. This result is due in particular to the revision of the brand strategy and a more modern customer-oriented approach'.

The positive trend for the six-month period is also due to the positive performance in the month of June just ended. Overall, registrations totalled 8,024 units of the Bmw and Mini brands, up 14%. Bmw achieved a total of 6,687 units sold (+10.8%), while Mini, with 1,337 units sold, posted +33%. Sales of electric cars were also very positive, with 685 units sold, of which 461 by BMW and 224 by Mini for a growth of 26.6%.

To the balance of the sixth month of the year must then be added the registrations of electrified cars, which were up 147.7% for a total of 1,226 units attributed to the BMW brand alone, since Mini does not include plug-in hybrid models in its range, at least for the time being. Finally, the two-wheeler division Motorrad of the Italian subsidiary also sold 2,124 motorbikes in June, representing an important growth of 5.2% when compared to the same month in June 2024.