Boom for Remini thanks to 'Nano Banana', Google's new Gen AI

Launched in 2019 and having become one of the world's most popular photo-editing apps in just a few years, the app developed by Bending Spoons, the Milan-based software house already known for successful apps such as Splice and Meetup (acquired in 2024) and very popular platforms such as Evernote and Vimeo (bought in 2022 and 2025 respectively), continues to evolve thanks to the integration of Google's generative artificial intelligence technologies.

Further empowering the tool that improves image quality and generates new photo content from existing shots was the adoption of BigG's new AI model, dubbed 'Nano Banana'.

The update that integrated Google's Gemini Flash Image model ('Nano Banana' to be precise) into Remini via the Vertex AI platform, say those directly involved, has turned Remini into a veritable creative factory of visual content. And the numbers summarising the app's journey in recent weeks are there to prove it: weekly installations have in fact grown by 175%, reaching 1.16 million global downloads. The reasons for this boom? At Bending Spoons, they are convinced that the answer lies in the qualitative improvements brought about by the new artificial intelligence model, which has boosted both image rendering and generation speed. The performance leap forward is sealed by the sharp increase in engagement, confirmed by the fact that users can now produce an average of five times as many images, surpassing the 100 million creation threshold in less than two months. "Remini's recent growth," explained General Manager, Alessandro Savarese, in a note, "shows how powerful it is to combine innovation and scalability. Thanks to the Nano Banana model, we have been able to offer our users optimal quality and speed, and at the same time the Google Cloud infrastructure has allowed us to meet the load of requests without problems'. This means no slowdown in app performance and assured scalability to ensure the development team can take advantage of the viral momentum to release over 30 new photo packs in less than a week, including model presets and 'Spooky Season' content.

The partnership between Bending Spoon and Google Cloud began in 2018, and there are those who observe how the 'Remini case' represents one of the best examples of how collaboration between startups and BigTech can develop concrete benefits in the field of generative artificial intelligence. A marriage that Darren Mowry, Vice President Global Startups at Google Cloud, recalled in no uncertain terms. 'Remini,' the manager explained, 'has demonstrated how quickly companies can translate the advanced capabilities of our AI-optimised models and infrastructure into tangible value for millions of users. The key to the new app acceleration, according to Mowry, is the right balance between performance and cost efficiency and overcoming latency hurdles, a balance made possible (as Google often repeats) by flexible and scalable hardware for any use case. The integration of the Gemini Flash Image model is only the latest (for now) step in a path that sees a platform (Google Cloud's) already managing multi-tenant workloads on a global scale committed. And the stack adopted by Bending Spoons is an integral part of this design, by virtue of an infrastructure that includes Cloud DNS, Cloud CDN, Compute Engine, Kubernetes, Pub/Sub for asynchronous queues and BigQuery for analytics.