Forno Brisa expands sustainable bread network
A mini-holding company was created, bringing together four other small chains in Milan, Udine, Pescara and Senigallia. Objective: to double turnover to 30 million
3' min read
3' min read
They maintain local control over their companies, so as not to give up their relationship with the territory, customers and suppliers. But the choices on growth strategies and investments are now delegated to Breaders, the company that owns the Forno Brisa brand. The innovative bakery chain in Bologna - five shops in the capital of Emilia, with two more to come between next autumn and the early months of 2025 - has added a new piece to its development plan by promoting thecreation of a mini-holding that aggregates four other small chains, in Milan, Udine, Pescara and Senigallia, with which it will count twenty-two shops by the end of the year.
Objective: to surpass the doubling of total aggregate turnover (which today is 14 million euro) by 2027, when the number of outlets, thanks to new additions to the company and additional shops, should be 33. This is another step in an expansion also supported by two crowdfunding campaigns - the last one ended last year - that have led Forno Brisa to raise 5.5 million.
"Everything was born from a development idea that we would never have been able to realise on our own, starting with a milling plant," says Pasquale Polito, general manager of Breaders - Along the way we will aggregate other bakery brands with a selection that is not just based on numbers. Our compass is the sharing of certain essential values, from sustainability to corporate social responsibility to transparency and the enhancement of merit'.
The work on the milling plant, in Nocciano, in the province of Pescara, has already begun. With an investment of almost one million euro, the plant will be operational from early next year, serving all the outlets that now make up the Breaders galaxy. And Abruzzo was chosen because it is precisely here that the company's main wheat supply chain is located.
As for the Forno Brisa brand - which alone generates a turnover of 4.6 million - it has also already completed the digitalisation of its production, commercial and administrative processes.
The new mini-chains that have joined the group are Davide Longoni Pane, which already has seven shops in Milan,Mamm in Udine (two shops to which two more will soon be added), Mercato del Pane in Pescara (three shops and a fourth on the way) and Pandefrà in Senigallia, which currently has two shops.
