Hotels and wine tourism

Bulgari pays homage to 'The Heroic Women of Organic Wine

In restaurants within Bvlgari Hotels & Resorts around the world, a wine list dedicated to 22 Italian producers has been introduced, a journey from Trentino to Sicily

by Lucilla Incorvati

10 October 2025

3' min read

Translated by AI

Versione italiana

Key points

Minao Wine week initiative

3' min read

Translated by AI

Versione italiana

Italians increasingly like to combine the discovery of places with the food and wine traditions of certain destinations, so much so that according to the latest "Report on Food and Wine Tourism in Italy", edited by Roberta Garibaldi of the University of Bergamo together with Aite (Italian Association of Food and Wine Tourism), in the last three years (2021-2024) about 70% of Italians have made trips related to food or wine.

And even the latest Report on Oenotourism in Italy by Ismea (Istituto di Servizi per il Mercato Agricolo Alimentare) presented at Vinitaly 2025, told how 64.5% of Italian tourists were reported to have chosen at least one wine-themed experience in the three-year period 2021-2024, a percentage that means about 13.4 million people.

Not least the interest of foreigners for our traditions and territorial peculiarities that they often have the opportunity to get to know during experiences in hotels and restaurants that are increasingly becoming ambassadors of a territory. More and more, in fact, hotels include in their promotional packages experiences such as tastings, visits to places of production and cooking classes, building loyalty among guests and intercepting their interest in these typicalities.

The initiative for Milan Wine Week

The initiative launched on the occasion of the Wine Week Milanese, by Bvlgari Hotels & Resorts, is part of this direction. All locations of Il Ristorante - Niko Romito within the Bvlgari Hotels & Resorts worldwide (in addition to Rome and Milan there are Beijing, Dubai, Shanghai, Paris and Tokyo) will feature a new wine list dedicated to "Le Donne Eroiche del Vino Biologico", to offer guests an authentic journey through the richness, variety and character of Italian organic viticulture. The protagonists are 22 extraordinary Italian women producers who lead organic viticulture with passion and innovation.

What guests will be able to do is take a real journey from North to South of the BelPaese to discover prestigious organic vineyards, enhancing the terroirs from Trentino to Sicily. With their work, passion, resilience and dedication, these producers are shaping the future of sustainable viticulture and at the same time embodying the rich biodiversity and craftsmanship of the country's most renowned wine regions.

"With this initiative, we want to celebrate the talent, vision and commitment of women who are helping to transform a sector traditionally marked by patriarchal dynamics, protagonists of authentic, sustainable and avant-garde change," emphasises Silvio Ursini, executive vice president of Bvlgari, "offering guests an authentic journey through the richness, variety and character of Italian organic wine-growing. Since its foundation, Bvlgari Hotels & Resorts has strongly supported the excellence of wine-growing led by women, with a particular focus on the discovery and enhancement of women producers in the organic wine sector.

Come spiega Ursini, la selezione di vini in un hotel non è solamente un dettaglio, ma un’opportunità per elevare l’esperienza dell’ospite, creando un legame indimenticabile con il territorio e la cultura italiana. «Innovazione, eccellenza e autenticità culturale sono valori fondamentali di Bvlgari - aggiunge Ursini - e sostenere Le Donne Eroiche del Vino Biologico riflette un impegno verso la responsabilità ambientale e la preservazione del patrimonio. In un mercato dove i volumi di consumo calano ma aumenta l’attenzione alla qualità, offrire una gamma di vini che includa spumanti, bianchi e rossi di pregio, con un’attenzione alla sostenibilità e alle storie di donne appassionate che stanno avendo un impatto straordinario nel mondo del vino diventa un elemento distintivo per attrarre un consumatore sempre più consapevole. E ci auguriamo che la visibilità internazionale di questa iniziativa possa concretamente contribuire alla loro notorietà ed espansione».

Here are the protagonists of the selection: Francesca Balestrieri (Azienda Agricola San Lorenzo); Maria Ernesta Berucci; Elisabetta Foradori (Azienda Agricola Foradori); Arianna Occhipinti (Azienda Agricola Occhipinti); Ilaria Salvetti (Vignaiola in Caluso); Gigliola Giannetti (Le Potazzine); Antonella Pacchiarotti; Helena Lageder (Alois Lageder); Caterina Sofia Mastella Allegrini (San Polo); Elena Pantaleoni (La Stoppa); Chiara Boschis (Azienda Agricola Pira).

Lucilla Incorvatiredattore
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Luogo: milano
Lingue parlate: inglese
Argomenti: finanza personale, wealth and asset management, viaggi e tempo libero
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