From Mc to Burger King, the fast food market continues to grow in the first quarter
The value of the industry will grow from USD 658.85 billion in 2025 to USD 868.19 billion by 2030, with a compound annual rate of 5.7%
by Monica D'Ascenzo
Key points
The global fast food market continues to grow rapidly: the value of the sector will increase from USD 658.85 billion in 2025 to 868.19 billion by 2030, at a compound annual rate (CAGR) of 5.7%, according to 'Fast Food Market Report 2026' by Research and Markets. Supporting the expansion are mainly urbanisation, demand for convenience, the spread of quick-service restaurants and rising disposable incomes.
Growth is also fuelled by increased demand for plant-based products, investment in automation and the strengthening of app-based delivery platforms. The industry is increasingly focusing on digital ordering, healthy menus, sustainable packaging and customisation of offerings. Global sales of plant-based foods increased by 5% in 2024, prompting chains to introduce veggie burgers and meat-free alternatives.
Major companies are also accelerating on artificial intelligence and drive-thru automation. CKE Restaurants has partnered with Presto Automation, OpenCity and Valyant AI to develop automated voice ordering systems. Burger King, on the other hand, acquired Carrols Restaurant Group in May 2024 as part of its 'Reclaim the Flame' plan to strengthen growth and profitability.
For the major players McDonald's, Restaurant Brands International, Yum! Brands and Inspire Brands, the first quarter of the year ended with revenue growth, albeit often at the low single-digit end of the range. Geographically, North America continued to hold the largest market share in 2025, while Asia Pacific is estimated to be the fastest growing region.
McDonald's continues to grow
McDonald's Corporation closed Q1 2026 with better-than-expected results, buoyed by comparable sales growth and solid global demand, despite a still complex macroeconomic environment. The group, which holds international leadership in the fast food industry, ended Q1 2026 with double-digit growth in operating profit and an overall improvement in key financial metrics, confirming the group's resilience globally.



