Italia car market up 14% in February. Stellantis runs with Leapmotor boom

The market in Italy registered 157,334 registrations in February and recorded a volume growth of 14% compared to 2025, a positive result influenced by the October incentives for the purchase of electric cars, which were booked in the autumn and are spreading their effects over the following weeks.

According to initial estimates by Unrae, the association of foreign manufacturers, full electric models reached 7.9% of total registrations. With February's result, points out Centro Studi Promotor, the final figure for registrations in the first two months of this year is 299,373, an increase of 10.2% over the same period in 2025, but a 12.9% drop over the same period in 2019.

The challenge for the Italia market will be to maintain the sprint of the first two months of the year throughout 2026. If this were the case, Promotor calculates, "registrations would reach 1,681,346, which would be the highest volume achieved after the 2020 collapse due to the pandemic".

In this market context Stellantis is doing twice as well as the market thanks above all to the leap forward in sales of Leapmotor, which in one month places 5,000 cars on the Italian market and exceeds a market share of 3%, better than its competitors than Byd, which in any case multiplies its volumes by one and a half times compared to February 2025, and just below MG, which remains the leading Chinese player in Italia with 3.5% market share.

Still within the Stellantis, Fiat improved volumes by 40% compared to a year ago. Jeep, Lancia and Opel also did well, while Peugeot and Citroen set the pace. The Volkswagen brand grew by almost 4% but Toyota consolidated with a slightly better market share than the German manufacturer. Renault improved its volumes by over 30% while Tesla remained pinned to a market share of half a percentage point.