Cars, the market grew by 6.2% in Italy in January
Incentive effect (on electric cars) on registration trend. Stellantis beats the market and registers volumes up by almost 12%
With 141,980 cars registered in January, the market in Italy grew by 6.2% compared to January 2025. This is a positive result, albeit affected by a 15% volume gap compared to pre-Covid, but which is affected by the effect of the incentives for electric cars booked in October and which are gradually generating new car registrations. In this context, Stellantis outperformed the market and grew by 12%.
"As far as January is concerned, the share of car registrations electric cars was 6.6%, which corresponds to 9,370 registered electric cars," said the Promotor Research Centre directed by Gianprimo Quagliano. If the Italian market were to maintain this growth rate, by the end of the year it could reach more than 1.6 million registrations, below the historic levels of the domestic market reached for example in 2007, with almost two and a half million new cars, to reach 1.9 million in 2019.
In this context, Stellantis is growing almost twice as fast as the market and places four models in the top four positions in the best-selling car ranking. At the top is the Fiat Pandina (13,394) from Pomigliano, followed by the Jeep Avenger (5,133), in third place is the Citroën C3 (3,576) and in fourth place the Fiat Grande Panda (3,299). Part of the Group's overall result is also due to the performance of Leapmotor, which reached 1,118 registrations in January, with 0.8% market share.
Among the main brands, Toyota in the month followed Fiat's registrations and remained at the volumes of January 2025, while Volkswagen followed closely with a 3% increase in registrations. Among the emerging brands, Byd gained 2.5% market share - it was 0.62% a year ago - and MG (Saic Motors) consolidated 3% in the Italian market. Tesla floats with a 0.5% market share.
"The figures for the Italian market," Quagliano argues, "do not tell a story of disaffection but one of great interest in the car. In 24 years the number of cars on the road, he adds, has increased from 32.5 million to 41.3 million, 26.9 per cent more. "Cars that in other times would have long since been scrapped have been kept in operation and are dangerous for people because they are less safe and highly polluting," argues Quagliano, who points the finger at the electric transition imposed by Brussels.



