Casta Diva enlists creative Cristina Redini, the Saturday Evening Woman

G2 Eventi, an agency that is part of the Casta Diva Group, a listed group founded by Andrea De Micheli, has announced the appointment of Maria Cristina Redini as Creative Director. With this appointment, the company consolidates its strategic and artistic innovation capacity, relying on a figure of reference in the international directing and content creation scene.

Cristina Redini boasts a long career spent between television direction of big Saturday night shows and creative direction for global brands. Her multidisciplinary profile allows her to integrate the language of television and theatre with the needs of the B2B and corporate market, creating immersive experiences with high emotional impact.

Her professional career is characterised by her great versatility, which has seen her play a leading role in the most important Italian television productions of recent years, including the creative and visual direction of cult programmes such as Danza con me and Roberto Bolle's Viva la Danza on Rai1, as well as the stylistic direction of Splendida Cornice on Rai3.

Redini's contribution has been equally decisive in the area of large corporate and institutional events. His signature is linked to iconic moments such as the global launch of the Ferrari SF90 in Maranello, the international summits of Google and Intel, and the recent World Ducati Week. His ability to translate brand identity into spectacle has also been expressed in the world of theatre and touring, collaborating on video design and direction for the likes of Fiorello, Michelle Hunziker and Christian De Sica, up to the recent direction of the show Serenata a Napoli with Serena Rossi.