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CES 2026: revolution or marketing? Artificial intelligence to the test

The world's largest consumer electronics fair kicks off on 6 January. This year promises an avalanche of 'AI-first' products, but the line between technological breakthrough and AI-washing is increasingly thin.

by Luca Tremolada

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

LAS VEGAS (USA) - This year, the science and technology journalist's mission at the Consumer Electronic Show in Las Vegas is different from usual. The world's largest consumer electronics show, what is in effect the showcase for the future of computers, home appliances and mobile devices, will see a massive, insane and indiscriminate invasion of artificial intelligence. Everything will be AI-something.

The goal for everyone will be to unmask products where artificial intelligence is just marketing, just advertising, a trick to push consumers back into buying consumer electronics. As in any self-respecting video game, moving up a level will not be easy, because last year AI-first devices, i.e. those designed to fulfil all the promises of chatbots, somehow flopped.

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2026 promises to be a year of 'innovation under pressure'. Although consumer electronics spending is showing signs of recovery, the industry faces significant macroeconomic headwinds, particularly on the component cost front. RAMs are costing more because artificial intelligence is eating them up.

Data centres training generative models absorb an increasing share of DRAM and especially HBM: according to TrendForce, more than half of memory investments now go to AI servers. Manufacturers follow the margins. An AI memory is worth up to five times a PC RAM. With the same number of factories, this means fewer chips for the consumer market. Capacity does not expand quickly: a new fab takes years and billions.

Result: scarcity, opaque price lists and expected price increases of between +15 and +20% in 2025. This is not a market whim. It is the side effect of AI reshaping the hardware supply chain.

Starting in January, increases will also arrive for internal disks, while for external USB disks, a shortage will last for months.

RAM inflation is driven by a structural shortage of advanced memories needed for on-device AI. Analysts speak of a K-shaped economy: strong polarisation between premium segments (which absorb price increases) and budget segments (which suffer). What will happen? Low-innovation products risk disappearing because they will be forced to increase in price.

While first-class mobile phones and the most expensive computers will have to contend with the purchasing power of consumers, which, after the pandemic boom, has experienced years of stagnation. Without true innovation, without an AI capable of truly solving problems and improving our lives, wallets will not open. That is why this year's CES will be particularly complex to interpret.

All eyes are on smart glasses. After years of false starts, 2026 is the year when talking smart glasses with holographic displays will become a credible mass product. Thanks to more efficient chipsets, we will see lightweight glasses that offer real-time translation and data overlays without looking like construction helmets.

New products are expected. At CES we will see the first 'screenless' devices dedicated exclusively to housing these personal agents. We will move from AI that talks to AI that acts.

Health goes from monitoring to prediction. The 'digital twin' technology for the heart and metabolism will enable virtual simulations based on real user data to prevent cardiac events. Then new mind-reading technologies are expected. There is explicit talk of brain-computer interfaces (such as Neuralink) moving from science fiction to 'early reality', suggesting that mind control of devices will be the next big post-touchscreen trend.

Anthropomorphic robots are also big players, ready to enter and place themselves in our homes. We will see plenty of robots here at CES. In the United States, home trials for robots such as Neo by 1X and Memo by Sunday Robotics, focused on practical tasks and not just AI 'chatter', are underway.

But the real battleground will be local privacy. With AI constantly 'seeing' and 'hearing' everything, the killer feature of 2026 will be the ability to ensure that data never leaves the device. We expect consumers to pay a premium for devices that guarantee that biometric data and requests to AI never leave the device. 'Local' hardware will become a security status symbol. Maybe not here in Las Vegas, in Donald Trump's America. But certainly at home, in Europe.

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  • Luca Tremolada

    Luca TremoladaGiornalista

    Luogo: Milano via Monte Rosa 91

    Lingue parlate: Inglese, Francese

    Argomenti: Tecnologia, scienza, finanza, startup, dati

    Premi: Premio Gabriele Lanfredini sull’informazione; Premio giornalistico State Street, categoria "Innovation"; DStars 2019, categoria journalism

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