China's Byd studies landing in Formula 1

China's Byd is ready to compete with Western manufacturers with an all-round move, and is also preparing to launch a challenge in motorsport, an area hitherto dominated exclusively by European or American carmakers. According to sources quoted by Bloomberg, the Chinese are examining options to enter the racing sector, including Formula 1 and endurance racing, in an attempt to increase their global appeal.

Byd is considering several possibilities following its rapid growth outside the domestic market and the continuing transition of racing towards hybrid engines, the sources reported, asking to remain anonymous as the information is confidential. These options range from the World endurance championship (Wec), which includes the 24 Hours of Le Mans, to F1, either through the creation of its own racing team or through potential acquisitions, the sources added.

Chinese manufacturers have so far shown sporadic interest in motorsport. Geely participates in some touring car circuits through Cyan Racing (a former official Volvo team), while Nio won the drivers' title in the inaugural Formula E championship in 2015, more than 10 years ago.

The potential costs of entering F1 could be a significant obstacle, according to one of the sources. Developing and entering a car often requires years of negotiations and costs can reach $500 million per season. No decision has yet been made and the company may decide not to participate in any competitions. A spokesman for Byd did not respond to a request for comment.

The Chinese manufacturer, known for producing affordable electric and hybrid vehicles, is at the same time trying to extend its reach by expanding into luxury cars. In 2025, its high-end brand Yangwang tested the U9 Xtreme vehicle on a track in Germany, recording a top speed in excess of 308 mph (about 495 km/h).