Food economy

Food waste at Christmas costs 90 euros per family

The problem is not only exaggerated purchases of food to put on the table but also industrial inefficiencies: here are some circular economy solutions to reduce environmental impact

by Maria Teresa Manuelli

(Agf)

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

With the Christmas holidays approaching, food waste is back in the spotlight. According to estimates, between Christmas and New Year, the 'invisible' cost of food waste can be as high as EUR 90 per family. That is, a loss of 575 thousand tonnes of food, with an overall economic impact of 9.6 billion euro (Source: Coldiretti/Ixe).

To experience a zero-waste Christmas, Too Good To Go has therefore launched an anti-waste guide for consumers: from conscious shopping to the creative reuse of leftovers, many suggestions for rethinking the Christmas season in a more careful and responsible way.

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"These data," says Mirco Cerisola, country director of Too Good To Go Italy, "remind us that food that ends up in the rubbish is not only an economic loss for families, but also a damage to the environment and society. Food is not an ornament to be displayed on the table and then thrown away, wasting it means losing value, resources and opportunities for sharing. At Christmas we can choose to avoid this hidden cost and celebrate with awareness. The choice is in our hands'.

But also for companies rethinking business strategies through sustainable products and innovative packaging becomes not only an ethical imperative, but also a market opportunity to be seized throughout the year.

80 thousand tonnes of packaging thrown away

On the packaging front, estimates by the Italian Society of Environmental Medicine indicate that during the Christmas period (8 December-6 January) in Italy, an average of 80,000 tonnes of paper and cardboard waste is produced, equal to over 3 kilograms per family. Seeking a concrete solution comes FoodSeed, the AgriFoodTech acceleration programme of the Cdp Venture Capital National Network, with the support of Fondazione Cariverona and UniCredit, managed by Eatable Adventures. The programme selected three Italian start-ups committed to transforming these challenges into high impact, concrete, scalable and sustainable solutions. Mama Science has developed bio-based coatings and films that replicate the properties of plastic, extending the shelf-life of products with less environmental impact. Alkelux proposes a natural antimicrobial additive derived from liquorice waste, which can be integrated into packaging to extend the shelf life of fresh produce.AgreeNET has created a biodegradable Pod for insertion into packs that releases natural substances capable of extending the shelf life of products by up to 20 days.

The circular economy applied to the food supply chain represents an economic as well as an environmental opportunity. The challenge is to move from isolated initiatives to an integrated system, where technological innovation, food education and public policies converge towards the goal of halving food waste by 2030, as set out in the UN Agenda.

19% of waste from industrial waste

The problem is often concentrated upstream in the industrial supply chain. According to Eurostat 2024, 19% of food waste in the European Union comes from industrial waste: peels, seeds and skins excluded due to processing problems, yet rich in fibre and antioxidants in higher quantities than the final product.

The circular economy can, however, turn the problem into an opportunity. The 45th National Congress of the Italian Society of Human Nutrition presented initiatives that valorise waste through food reformulation. At the University of Tuscia, tomato processing residues and hazelnut husks are being studied. Replacing 10 per cent refined flour with powder obtained from hazelnut husks results in a significant increase in monounsaturated fatty acids, as Dr. Lara Costantini explains, highlighting a fivefold increase in antioxidant capacity and a fibre content that allows the label 'rich in fibre'.

Even olive oil waste finds new life. The University of Teramo has demonstrated how the fermentation of pitted pomace yields a vegetable foodstuff with prebiotic impact and anti-inflammatory activity. In Umbria, the 'Polyphenols - Made in Umbria' project has created a 'zero waste' extra virgin oil by recovering polyphenols from vegetation waters. Sergio Rutili, director of Centumbrie, emphasises that 'the company is the first to produce oil with zero by-products: from olive pomace to pits, every residue finds new life.

New life for mussels and peels

The circular economy that starts with food, however, involves different sectors. Mondo and Nieddittas have created a supply chain that transforms mussel shells into material for athletics tracks. Calcium carbonate-rich shells replace material extracted from mining quarries. Making a track with biogenic carbonate is equivalent to offsetting the emissions of a Euro 4 diesel car for 60,000 kilometres, avoiding the disposal of tonnes of waste in landfills.

In the fashion industry, Id.Eight makes trainers from materials derived from fruit waste: apple peels, grape marc, pineapple leaves. The brand, founded in 2019, opened a pop-up in Turin with a window display that reads 'Every step represents a commitment to a more sustainable world'. Italy's Anema has also built its identity on a circular production model, converting natural raw materials of agricultural origin (apple peels and citrus waste) into accessories of excellence.

Small everyday initiatives also contribute. For example, chef Ciro di Maio of the San Ciro restaurant in Brescia has calculated that in his restaurant 35 litres of water a week, left in bottles by customers, is wasted and now donates it to the local Canile Rifugio. The chef hopes that this symbolic gesture will be imitated by other colleagues and that gastronomic guides will also evaluate the environmental commitment of restaurateurs.

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