The interview

'Cinecittà back in profit, unique hub to attract productions'

Managing director Manuela Cacciamani: 'The 2025 financial year closes with a pre-tax result of EUR 1.5 million'. Coming soon Hannibal with Denzel Washington and the Netflix series Assassin's Creed

by Nicola Barone

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Brand new is that Netflix has chosen Cinecittà to film the series based on the Assassin's Creed video game, a best seller with 230 million copies sold worldwide. Denzel Washington will soon return with an epic production about Hannibal, directed by Antoine Fuqua. "The goal is to continue to bring international and national productions to our theatres, proving that there is no better place in the world to do so." Manuela Cacciamani took over the reins of Cinecittà as managing director in July 2024. A metre by metre plan of the studios, placed on the floor in her office, tells the story of historic Cinecittà alongside the one undergoing transformation. As if from being a place of stories in fiction, one after the other, the home of great Italia cinema has itself entered a process of creative evolution. The Pnrr, too, has played its part in this. "Since my arrival, more than 110 million have been invested, in addition to the 89 million previously committed. By June we will be offering 21,000 more square metres for productions, 25 studios, ten hectares of outdoor areas available'.

Let's start with the accounts, are the 2025 revenues in line with the targets?

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It closes with a profit of EUR 1.5 million before tax. All figures are extraordinary, we are back to posting profits, which has not happened since 2019 as the 2022 and 2023 budgets were adjusted. The forecasts were met and exceeded, both in terms of comparison to the 2024 financial year and in relation to the budget. The sales turnover increased by EUR 8.9 million compared to 2024. Ebitda was positive at EUR 14 million compared to + EUR 7 million in 2024. The business plan assumed revenues from the commercial area of 25 million and instead we arrived at over 30.4 million.

What in particular worked?

I must emphasise the cost front, which in total is down by ten million. Of these, over five are pure savings on the purchase of services from third parties, internalising processes, and rationalising labour costs through staff efficiency.

In the European context Cinecittà competes with Pinewood in the UK, Babelsberg in Germany and the studios in Prague and Budapest, all with different fiscal incentive models and established infrastructure capacities. How are you positioned in the context?

It is the people who make the difference here, and the results are proof of that. The 'cine-citizens' believed in this governance, they gave their all and ensured very high quality. The response of a company, especially when it produces art, lies more in human capital than in social capital.

Between stars Mel Gibson was in Rome with the sequel to The Passion...

Not only that. We had the maestro Bellocchio with Portobello, the HBO series Max. Disney+ chose us for The Beauty starring Ashton Kutcher and Isabella Rossellini, and we hosted the series The Saints, produced by Martin Scorsese. The historic relationship with the TV format company Endemol Shine, a subsidiary of Banijay Entertainment, also continued with satisfaction.

You also open a window on major events such as the documentary film on Brunello Cucinelli.

I think Cinecittà is also a crucial location for hosting large cultural events or events related to other art forms, including fashion. This makes it easier to withstand the fluctuations that can be a standstill on tax benefits or a strike in Los Angeles: thanks to events or TV formats the machine does not stay down.

Also in terms of meanings, this seems no small thing for someone who has breathed the air of studies since childhood (her father was the factory caretaker).

Numbers and titles speak of a plural, diverse and productive reality. Whoever produces audiovisuals knows that at Cinecittà they find ideal conditions for working. Anyone who claims otherwise does not speak the language of production.

Recently it has been written about investigations related to his previous professional roles.

I asked for a criminal certificate after reading in a newspaper that I was being investigated for fraud, none of which is true. While it is true that the day before, the Guardia di Finanza had come to Cinecittà for activities that took place in years before my term of office.

What scenarios does Cinecittà have before it in the future?

We want to strengthen workers and craftsmen, with a generational change, the transmission of knowledge and the enhancement of in-house skills. I am aware that such great success is due to teamwork. President Antonio Saccone brought with him managerial as well as cultural skills. Both characteristics are a vital part of the results.

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