'Cinema, companies need to grow in size'
Interview with Alessandro Usai, new president of Anica: "Consolidation necessary". On tax credit: 'Politics should give certainty on resources and timing'.
3' min read
3' min read
'It is clear that there is a lot of room for improvement. But Italian cinema is the second national cinema in Europe after French cinema. We can and must start from this'. Alessandro Usai, 53, was a professor at Bocconi University, consultant to the then Minister Urbani, director of Cinecittà, CEO of Mikado Film and for 14 years ceo of Colorado Film. And as of yesterday he is to all intents and purposes the new president of Anica, Associazione Nazionale Industrie Cinematografiche Audiovisive Digitali. He succeeds Francesco Rutelli at the helm of an association that has changed so much over the years, just as the reference market has changed: the cinema goes well beyond the theatres, embracing also the whole world of platforms that Anica has decided to consider more partners than adversaries.
You get to lead the association representing a world that is struggling after Covid for four years. Is there a risk of an implosion of the cinema market in Italy?
I wouldn't say that. It is clear that pre-Covid levels have yet to be regained, but there are positive signs. I am convinced, and it could not be otherwise given the role I have accepted to play, that cinema has a future. It has been given up for dead many times. That is not the case. There is one aspect that is often overlooked.
What are you referring to? .
Cinema manages to make the most of eventualisation. Creating events around a film is a strength. As for on-demand video-streaming platforms, they too are beginning to realise a little more the importance of the theatrical passage in the cinema, which then also gives value to subsequent passages.


