Confcommercio Report

Retail: from the risk of decline to the discount store boom – what has changed since before the Covid pandemic

Almost 100,000 shops have closed since 2018. Boom in discount food stores: the number of outlets has risen by 7.4 per cent, the number of employees by 51.2 per cent and turnover by 101.1 per cent

Discount  alimentare (Imagoeconomica)

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Whilst there were 666,479 retail outlets in Italia in 2018, seven years later there are now 570,313. Put simply, this means nearly 100,000 fewer outlets: 96,000 to be precise. This figure sums up the first Retail Trade Report by the Confcommercio Research Department, produced in collaboration with the Tagliacarne Research Centre and presented today in Rome. But behind the 14.4 per cent decline in the number of retail outlets lies a paradox: the sector’s total turnover grew by 25.7 per cent over the same period, from 326.8 to 410.7 billion euros.

A quarter fewer street vendors; pharmacies on the rise

Street traders are bearing the brunt of the downturn, having lost 27.3 per cent of their outlets, as are small food shops, which have seen a 17.9 per cent decline. Specialised shops as a whole have also seen a 14.3 per cent decline.

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The exception is the pharmacy sector, which grew by 4.2 per cent thanks to demand that is less sensitive to economic cycles and an ever-wider range of personal care products.

The discount store boom: turnover doubles

The real driver of turnover comes from discount food retailers: the number of local outlets rose by 7.4 per cent, the number of employees by 51.2 per cent, and turnover more than doubled, up 101.1 per cent. This growth can only be partly explained by inflation – the price index rose by 19.8% over the period – confirming households’ search for value for money. The combined sector comprising e-commerce, door-to-door sales and vending machines is also growing: a 13.6 per cent increase in the number of outlets and a 41.9 per cent rise in turnover.

A small number of staff lost

On the employment front, the decline in the number of shops has not resulted in a corresponding loss of jobs: the number of employees has fallen by just 1.8 per cent. The average number of employees per shop has risen from 2.9 to 3.3, a sign that those remaining in the market are tending to operate on a larger scale. The increase is particularly marked in clothing and footwear (+22.4 per cent) and in cultural and leisure goods (+21.4 per cent) – precisely the sectors in which the most outlets are closing.

Revenue per employee rises by 27.9%

Turnover per employee rose by 27.9 per cent, from 172,000 to 220,000 euros, with increases of 43.5 per cent for pharmacies and 50.4 per cent for petrol stations and tobacconists. Hypermarkets showed mixed results: whilst turnover per employee rose (albeit by only 4.4%), overall turnover fell by 8.4% and the average size of outlets decreased by 13.6%. The report likens this downsizing to what has already occurred in France, where the format has passed its maturity phase.

Regional differences

At a regional level – although the data is from 2023 – the South continues to have a higher retail density than the rest of the country: 12.1 shops per thousand inhabitants, compared with 8.8–8.9 in the North-East and North-West. This widespread presence is linked to fewer opportunities for salaried employment – which drives people towards self-employment – as well as the effectiveness of incentives and the growth of tourism. It is the only macro-region in which the number of employees is set to rise in both specialised (+1.9 per cent) and non-specialised (+10 per cent) retail outlets between 2018 and 2023.

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