Corporate Management

Comparing Generations in the Company: How to Keep Them Together and Value Differences

The challenges of managing several generations in a company and how to meet the needs for security, belonging and recognition

by Francesca Contardi*.

4' min read

4' min read

Those born before 1964 (also known as the Baby Boomer generation), those born between 1965 and 1980 (generation X), those born between 1981 and 1996 (generation Y or millennials) and, finally, those born between 1996 and 2012 (Gen Z). Very different generations, with about 50 years difference between the most senior and the youngest, who live together within companies and have very different characteristics and mindsets. Suffice it to say that in the early 1990s people still wrote in dos and laptops were a luxury for the few, whereas today the mobile phone is the de facto tool par excellence and AI can write in our place.

But how do you get them to work together to keep them aligned to the same business goals? Over the years of management and coaching, I have realised that they all have - regardless of their year of birth - three common elements that do not change with age or professional seniority: the need for security, the need to feel part of something and to be recognised for their value and their work.

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The need for security

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Security is the element that keeps us centred. Fear of job loss is typical at every stage of our working life and is often used as leverage to make employees produce more, but it is a very high-risk element because if we do not feel secure our attention is not focused on what needs to be done, but on looking for solutions to the possible job loss. We get into a state of stress that causes us to lose objectivity and leads us to negativeise our surroundings and this has an all-round impact on work and results.

This need is trans-generational and the various generations experience it as an internal competition: the older ones professionally feel at risk of being replaced by the younger ones because they are cheaper and more technologically advanced, while the younger ones are insecure and often feel sidelined because they lack the experience necessary for survival.

This competition causes a lack of the collaboration necessary to create the bridge of knowledge useful for companies to progress. The creation of mixed teams with skills that are not only technologically diverse but also in terms of experience can allow this transfusion between generations, giving younger people the chance to learn without feeling at risk and seniors the chance to feel valued for what they have learned and brought to the company so far. Moreover, giving more experienced people plans for growth even at an advanced stage allows them to imagine themselves still being productive for a long time. The difficulties for seniors come when companies do not have the ability or willingness to create plans that include not only young talent but also mature talent that can often still give a lot.

Feeling part of something

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Feeling part of something, on the other hand, stems from our social need to be part of a group, a collection of individuals. It is that sense of belonging that is necessary to hold on to companies. How many times have you heard someone say that he or she does not change jobs because in that particular company he or she gets on so well with colleagues who also see each other outside of work or who share common interests? This need is also cross-generational and is a very powerful management element so that people, even of different ages, can bond and interact with each other. The various team building activities that were cancelled with Covid-19 - but are finally being resumed - are among the most effective in allowing the various members to get to know each other outside the work environment: shared sporting passions, hobbies that are never revealed but which bring people together and allow for more relaxed discussions or simply to get to know each other better, provide the opportunity to create relationships of value and trust that have positive impacts at work as well. The pandemic made it possible to unveil personal elements that no one in the office would ever have had the courage to reveal to their colleagues and this, even today, allows the various generations to dialogue about common elements.

The need for gratification

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Everyone needs to feel appreciated and recognised. Each generation needs that pat on the back (real or metaphorical) that can provide gratification. It is a need that, between generations, does not change in frequency but in quality and content. On the one hand we have the young people who need more social recognition, perhaps through the channels most used today such as the company intranet, LinkedIn, Instagram or Facebook pages, an e-mail shared with the team or with the entire company. On the other hand, on the other hand, those who have reached a certain seniority perhaps still appreciate the human contact that can take the form of a compliment in public, the delivery of a certificate or an invitation to lunch made by the boss. Care must therefore be taken to ensure that each generation perceives recognition according to its own canons. Using mixed systems that can make everyone feel appreciated is an important key to success that is often underestimated.

* Executive Vice President and location leader in Philadelphia of Tenth Revolution Group

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