Conte Diamonds jewellery towards stock exchange in 2028, focus on M&A to grow abroad

(Il Sole 24 Ore Radiocor) - The jewels of Conte Diamonds are preparing to land on the stock exchange. The Caserta-based company - born from the Conte family's passion for gems - has embarked on "a strategic path" to quot itself on the Egm in 2028 and, as CEO Giuseppe Conte explained in an interview with Radiocor, is aiming to raise the capital to enter the M&A game of international luxury. The recent move by Damiani to buy Baume & Mercier watches from the Swiss holding company Richemont in fact "points the way" and is proof of the "primacy of the Italian industry in the global jewellery sector". The listing, says the manager, "will allow us to bring in investors who will bring the necessary resources to make international acquisitions our main growth driver" abroad, along with product innovation.

Established in the 1970s as a small artisan workshop, with its production heart in the Centro Orafo il Tarì in Caserta, and incorporated as a company based in Milan in 2011, Conte Diamonds aims to strengthen its international vocation. Today, 80% of its revenues are generated in Italy, but its jewellery is distributed in several European capitals - from Prague to Vienna to Sofia - as well as in Greece, Spain, Georgia and Portugal. In addition, it has a strong presence in the Balkans, where it achieves about 'half of its foreign sales' thanks to 'luxury with everyday taste and affordable prices'.

The company's goal for the coming years is to arrive 'in the United States and South-East Asia', areas where 'innovation counts for a lot', and to achieve this, Conte Diamonds aims first of all to strengthen itself in Italy and Europe.

The group, says Conte, ended 2025 with 'over 5 million in revenues and an Ebitda of around 10%' (results that also include the performance of the investee Global Luxury Invest). However, it intends to go public in 2028 with revenues doubled to €10 million. For 2026, on the other hand, 'we are aiming for a closing of more than EUR 6 million. It will in fact be a transition year in which we are looking to double the workforce (from the current 22 resources), with the aim of innovation,' explains the CEO. In particular, "we are looking for people to join our Research and Development department to create jewellery that can set the pace and set us apart a little from the price of gold". Although the yellow metal's leap in the markets 'has had an upward effect on the company's revenues (up 150% from 2 million in 2022, "post-Covid"), it is leading to a management problem of continuous price adjustments. This,' Conte admits, 'leads to a certain amount of confusion in a jewellery market that does not have many certainties at the moment. So disrupting the gold jewellery paradigm,' the manager concludes, 'is part of our strategy to grow.

At the same time, precious metals remain central to the group as an investment asset, alongside diamonds. Eleven years after it was founded, the subsidiary Diamanti - specialising in trading in safe haven assets - has in fact changed its name to Global Luxury Invest, to signal the increasing importance of gold, silver and platinum in its business.