Briatore's Crazy Pizza aims to double turnover in 2024

Expansion continues for Crazy Pizza, the 'luxury pizza' brand of the Majestas holding company, led by Flavio Briatore and Francesco Costa and also owner of the Billionaire and Twiga brands. Launched in 2019, the restaurant chain's economic results now seem to be accelerating.

"After closing 2023 with a system-wide turnover of more than 25 million euro (up 24% on 2022, ed.)," they communicate from the company, "for 2024 we aim to exceed 45 million euro, thanks to a solid growth and innovation strategy. OurEbitda for 2023 exceeds 20%, a result that reflects the efficiency and profitability of our business model in the catering sector'.

The planned investments for 2024 amount to EUR 15 million. The expansion plan is ambitious, with the aim of reachinga total of 20 restaurants by 2024 (and not 20 new restaurants in 2024 as previously announced, ed.). The latest openings in Italy were in Naples and Varazze (in Liguria). News of the opening in Saint Tropez (on the French Riviera Crazy Pizza is already present in Monte Carlo) and the landing in New York is also in sight.

The goal remains to "bring Italian excellence to the whole world, strengthening our presence and offering products of the highest quality," they say from Majestas.
Crazy Pizza was born in 2019 with the idea "to serve the world's best-loved Italian dish in an excellent and unique way," also thanks to the "Spinning Pizza Show" performed by acrobatic pizza makers. All accompanied by music, entertainment and premium service, and a selection of Italian dishes and wines.