Salone del Mobile 2024

Salone del Mobile

De Manincor, starred chefs' kitchens: here's what they look like and how they work

The Trentino company founded in 1828, 11 million euros in revenues, makes steel objects for restaurants and luxury hotels worldwide

18 April 2024

2' min read

"Try holding it in your hand, you will understand why it never breaks. The door the manager hands us, which is standard size for a wall unit closing panel, actually weighs several kilos, but is only one detail within the larger product the company makes.

Starting out back in 1828 with wood-burning cookers, the Trentino-based De Manincor company has over time moved into the top end of the range, for both domestic and professional use.

Now in its fifth entrepreneurial generation, De Manincor exports half of its business, which is worth EUR 11 million, an all-time high. Revenues from the objects we see on display in front of us at the Salone del Mobile in Milan, machined steel hobs that can accommodate both standard gas and electric induction hobs.

Dozens of Michelin-starred chefs have chosen and continue to select these systems, as the long list of names visible on the stand testifies, restaurants in Italy and abroad that rely on these technologies, for projects that can cost as much as EUR 300,000, while the segment directed at the domestic customer, however high-end, sees cooking islands and systems costing between EUR 20 and 70,000.

Decine di chef stellati lavorano con questi impianti

Customised 'Islands'

Costs related to the materials used, where steel reigns supreme, but which must also take into account a customised design, where each island provides a specific customisation. Another particularity is that of providing purpose-built technical systems accessible in a single 'block', making maintenance work easier and quicker.

Islands with gas dispensers, the traditional choice of many starred chefs, but also electric induction systems, which in the professional world nevertheless produce undoubted advantages: the repeatability of processes through fine programming of temperatures, absolute precision of the quantity of heat, speed in cleaning, less heat radiation inside the room. Processes also supported by technology, with electronic screens capable of highlighting the presence or absence of a pan and signalling the precise heat delivered at a given time.

Schermi hi-tech per i piani a induzione

Nel business professionale quasi la metà del business

An army of visiting buyers

The stand is crowded with buyers, particularly from abroad: "On an average day," explains export manager Daniele Righi, "here at the Show we manage to meet at least sixty useful contacts, a situation unthinkable in any other context. Also because these are 'real' contacts, which can certainly produce new business'.

The 50-employee company, now in its fifth entrepreneurial generation, still sees positive prospects, even in a global context that is not easy for the furniture industry.

'The market moment is not easy,' explains managing director Walter de Manincor, 'but our characteristic is that we have different sectors, which are able to balance the year. For example, if today restaurants are not investing as much as in the past, in luxury hotels we see great ferment. And so I would say that in 2024 we expect to close on last year's levels'.

Il professionale domestico

The part of the business related to wood-burning cookers is now worth just under a third for the company, 45% is related to the professional world, the remainder to what is defined as 'professional for domestic use'. This niche is aimed at families, in Italy and worldwide, who have adequate resources to invest a few tens of thousands of euros in a hob.

Luca Orlandoinviato-caporedattore
- @lucaorlando66
Luogo: Milano
Lingue parlate: Inglese
Argomenti: Imprese, meccanica, innovazione, export, macchinari, Industria 4.0, robot
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