Eicma 2025, everything you need to know about edition number 82
Under the slogan 'That's Amore', Eicma 2025 opens its doors next week: over 730 exhibitors with 2,000 brands; scheduled shows, sports and road tests
Key points
The appointment with Eicma 2025 is near: at Fiera Milano Rho, from Tuesday 4 November to Sunday 9 November, two-wheelers will reign supreme. The event has become the leading trade fair dedicated to motorised two-wheelers, with 730 exhibitors from 50 countries (10 at their Milan debut), but always with Made in Italy dictating the law since 30% of exhibitors speak Italian. In addition to the exhibition area spread over nine pavilions, there is a very rich programme of events and sports: here are the highlights.
20 years of MotoLive
Oltre 60mila metri quadrati dell’area esterna ospiteranno i festeggiamenti per i 20 anni MotoLive, l’arena racing di Eicma. Qui si potrà assistere gratuitamente alle competizioni in calendario, agli show, anche musicali, partecipare ai test ride gratuiti; in programma ci sono anche Run di freestyle motocross, trial acrobatico, e, nel weekend, le dirette Sky della tappa di Portimao in Portogallo del motomondiale. Sabato e domenica si svolgerà anche la Champions Charity Race, con leggende del motorsport impegnate in duelli ad inseguimento (confermato l’australiano Troy Bayliss, tre volte iridato in Superbike). L’area MotoLive ospiterà, in una tendostruttura, anche la mostra Desert Queens, un percorso espositivo nella sabbia interamente dedicato alle moto e alle persone che hanno scritto la storia della Dakar. Infine, nell’area Y.U.M. (Your Urban Mobility), dopo la sperimentazione del 2023, sarà riprodotto un ambiente urbano in cui il pubblico potrà testare autonomamente scooter e quadricicli elet
Gaming area for youngsters
The Gaming Area, in Hall 9, will host motorsport videogames, with immersive gaming sessions thanks to the presence of seven latest-generation simulators, equipped with seven real motorbikes. In this area, the incredible realism of the motorbike simulators will allow to challenge each other on the Misano Adriatico circuit.
Start-Up Area
Hall 18 will host companies, institutions, law enforcement agencies and start-ups in the sector, to which Eicma offers an international showcase thanks to the support of ICE, the Agency for the promotion abroad and internationalisation of Italian companies. There will be technology, innovation and products proposed by young entrepreneurs and the projects of institutions for the promotion of safety on two wheels.
Area Adventouring
This year sees the debut of the Adventouring area, a space in Hall 18 that will welcome the organisers of the motoring events in the 2025 calendar of the Eicma Adventure Series Fmi Trophy, created by Eicma and the Italian Motorcycling Federation. The organisers of Sterrare è Umano, Valli Bresciane Audax, Sardegna Tour, 1,000 Sassi e 20,000 Pieghe, Umbria Raid Experience, 1,000 Curve, Terre Lucane Adventure and Queen Trophy will be present.
