Osaka Expo at the halfway mark. For the Italian Pavilion 5,500 participants

Turning point for the Osaka World Expo, which opened on 13 April and runs until 13 October, has so far recorded more than 10 million visitors, as reported by the Japan Association for the 2025 World Exposition. Organisers are hoping for a further increase in admissions during the summer holiday period, to reach the target of 28.2 million total attendees by the end of the event..

Important results also for the Italian Pavilion which, in these three months, hosted 367 economic and cultural events, involving over 5,480 participants. 207 official delegations visited: 101 business delegations, of which 28 Italian and 73 Japanese, plus 106 visits by institutional and cultural delegations, of which 17 Italian, 50 Japanese and 39 international.

There were 104 business-related appointments, confirming the importance of Expo as a lever for the internationalisation of Italian companies and the role of the Pavilion as a strategic platform for the integrated promotion of the country system in Asian markets. In fact, more than 3,100 representatives of Italian, Japanese and foreign companies took part in business events in the Italian Pavilion, where more than 90 B2B meetings and networking activities were organised, in addition to 39 tastings in the official restaurant managed by Eataly, also aimed at promoting the candidature of Italian cuisine as an intangible heritage of Unesco.

Among the distinctive elements of our country there is certainly culture, a great protagonist in Osaka, with 172 dedicated events inside the Italian Pavilion, involving over 2,380 participants in the Auditorium. Numbers that go up if we consider the 103 shows in the pavilion theatre. And then the sport, represented in the pavilion by the Olympic and Paralympic torches with Fondazione Milano Cortina, as well as numerous events organised, among others, by Coni..

But the Expo is also a platform to present the variety and richness of the Italian territory to the world: 18 Italian regions are participating in the Italian Pavilion, thanks to the partnership with the Conference of the Regions. In the first three months there were 12 different territorial installations, one per week. The participation of local administrations is strengthened by the collaboration between the Ministry of Enterprise and Made in Italy, Invitalia and the Conference of Regions, with a weekly event dedicated to the attraction of foreign investments.