Federvini and the 'Italian way' to moderate and conscious drinking: 80% of consumption is at the table
Federvini president Giacomo Ponti: the Sapienza research shows that there is an Italia style of drinking, based on moderation, culture and responsibility
There is anItalian style in the approach to alcoholic beverages made of moderate consumption, mainly at meals, and conviviality. A study commissioned by Federvini (the association of producers and exporters of wines, spirits and vinegars) to the Department of Communication and Social Research of Rome's La Sapienza University theorises this.
In fact, the study presented at The Italian Way showed how theconsumption of alcoholic beverages in our country is overwhelmingly moderate, ritualised and deeply rooted in the social context and eating habits, in keeping with the customs of the Mediterranean Diet.
Consumption appears, in fact, structurally related to mealtimes and conviviality, withover 80% of wine consumption concentrated at lunch and dinner and over 70% of cocktails linked to aperitifs.
With an annual consumption of8 litres of alcohol per capita, Italia is 6% below the average of the OECD countries and, in Europe, well below the Central and Eastern European and Iberian countries, where consumption ranges between 11 and 12 litres per capita per year.
The data is also set against a positive background of health and life expectancy: according to Eurostat, Italia has the highest life expectancy in Europe, reaching 84.1 years, which is higher than the EU average of 81.5 years.
