Assembly in Rome

Federvini: wine exports up 180% in 20 years (spirits up 300%)

Producers call for a duty-free international market and promote a culture of moderate consumption against the trend of 'neo-prohibitionism'

by G.d.O.

Wine pouring in wineglass on the black background

3' min read

3' min read

Relaunching the promotion of wine and spirits made in Italy abroad and spreading the culture of moderate consumption in line with the principles of the Mediterranean Diet. These are the pillars of the future development of one of the key sectors of the Made in Italy agro-food industry that were at the centre of the General Assembly of Federvini, the Italian Federation of Producers, Exporters and Importers of Wines, Spirits, Liqueurs, Syrups, Vinegars and Vinegar-like Products, held today, 5 June, in Rome.

The wine, spirits and vinegar sector is worth a total of €21.5 billion in turnover, 2,600 companies, 30,000 employees and 21% of Italian Food & Beverage exports with performance in twenty years that has been +180% for wine and +300% for spirits.

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"We are going through a year full of novelties and changes," said the president of Federvini, Micaela Pallini - first and foremost the now imminent European elections and, in the autumn, the US presidential elections. In the meantime, geopolitical, trade and economic tensions risk impacting the activities of supply chains that are fundamental for the Italian agri-food industry. Much is being done by our companies to maintain their production capacity, I am thinking for example of investments in internationalisation, research and sustainability'.

To face the dimension of international challenges - according to Federvini - we need rules capable of ensuring free competition on the markets without giving in to neo-prohibitionist tendencies and the logic of duties. For this reason, free trade agreements with new partners are fundamental on the one hand, in the wake of the positive experience of the Ceta defined with Canada (for Italian wines, growth of 7.6% in the 2018-2022 period) and, on the other, moral suasion action, also thanks to the Italian G7 presidency, to prevent trade disputes originating in other sectors from having repercussions on agro-food production.

Among the threats to be tackled, according to Federvini, are the regulations on health warnings, packaging up to labelling and the Regulation on Geographical Indications.

Central remains the dimension of exports which, according to data from the Federvini Observatory, in collaboration with Nomisma and TradeLab, has performed remarkably well and significantly reduced the gap in both the wine and spirits sectors with the main competitors starting with France.

In general, even in view of a structural drop in domestic consumption, exports take on a strategic character, accounting for a turnover of 50% for wines, 35% for spirits and 48% for vinegars. The vast majority of Italians see 'eating out' as an opportunity for conviviality and sociability. 80% choose to drink mainly during social occasions accompanying food distributed throughout the week, with 27% claiming to always consume the same type of drink and 40% making their choice according to the particular occasion of consumption.
95% of the sample surveyed consume alcoholic beverages in company, a habit that confirms the sociality factor as a decisive element in consumption choices. A trend that sees the evening aperitif as a clearly growing phenomenon with 14 million Italians having it on occasions outside the home for a total turnover of EUR 4.5 billion.

'Responsible consumption,' stressed Federvini, 'remains the basis of the Mediterranean diet. A unique wealth in the world, of which Italy can become ambassador in the world with renewed impetus, to the benefit of the European dimension as a whole. Our country has the lowest per capita consumption of alcoholic beverages in Europe, highlighting its virtuous model, which must be promoted internationally. The UN political declaration on non-communicable diseases scheduled for next year will be important in this regard'.

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