Ferrari sets price of first electric car at 550,000 euros

Ferrari NV has reportedly set a preliminary price of around 550,000 euros ($647,000) for its first all-electric supercar, ahead of the model's unveiling in Rome next month, according to sources familiar with the matter, Bloomberg news agency reported.

The price positioning would place the new 'Luce' above the Purosangue, the suv of the Italia brand that starts at around 450,000 euro. However, the final price could vary by up to 10% more or less, said the sources, who asked to remain anonymous as the information was confidential. Ferrari declined to comment.

The choice underlines the group's strategy to position its first battery-powered model at the top end of the range. Indeed, CEO Benedetto Vigna aims to maintain high prices to preserve the brand's attractiveness to wealthier customers, in line with the 'value over volume' approach.

The 'Light' represents a crucial test-bed for this strategy, especially in a context where the residual values of electric vehicles remain a focus of attention for high-end buyers, oriented towards models capable of maintaining or increasing their value over time.

Ferrari said it would offer customers freedom of choice between internal combustion, hybrid and electric engines, provided the brand's defining driving performance is preserved. "In the sports car segment, we will continue to safeguard exclusivity through horizontal diversification of the range, with an average of four new models per year between 2026 and 2030, which will include internal combustion, hybrid and electric engines," said Ferrari CEO Benedetto Vigna, at the latest shareholders' meeting.