Luxury

Ferrari, pressure on the stock. 17 billion in value burnt in two months

The shares of La Rossa fell on the stock exchange. Since the industrial plan, the share has lost over 20%. Jefferies lowers the target price to 310 from 345 euro.

by Marigia Mangano

 Il pilota britannico della Scuderia Ferrari Lewis Hamilton siede all'interno della sua auto durante la sessione di test post-stagione di Formula Uno sul circuito di Yas Marina ad Abu Dhabi, negli Emirati Arabi Uniti, il 09 dicembre 2025.  EPA/ALI HAIDER

3' min read

Translated by AI
Versione italiana

Key points

  • Performance from the business plan
  • Doubts about the estimates
  • Opinions on the title

3' min read

Translated by AI
Versione italiana

Ferrari pays for uncertainty over estimates and the electric challenge. The red car continues to lose ground on the stock market, where it fell 3% to EUR 315.40 during the 10 December session. All this while on the market, some business houses revised their estimates on the stock, which has been under pressure on the stock market for a few weeks now.

16 billion burned since the beginning of the year

More generally, the series of negative sessions has downsized the stock market capitalisation and with it the multiples at which the Maranello company trades. Two numbers give the measure of the ongoing process: since the beginning of October, the share has lost 21.24% of its value. The stock was trading at around €420 per share on 7 October, on the eve of the industrial plan. Yesterday it touched EUR 315 during the session. In all, capitalisation of more than EUR 17 billion has been burnt in the space of two months. But on closer inspection, if we look at the values of February, when John Elkann's Exor decided to place the 4% stake in the Rossa, the burnt capitalisation rises to around 30 billion: it was worth over 480 euro per share and has fallen to 315 euro.

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Doubts about the 'prudent' plan

On closer inspection, the pressure on the share price started above all after the presentation of the industrial plan. A plan that aims for 9 billion in revenues in 2030, with 4.7 billion in planned investments over the next five years, and paves the way for the official presentation of the first electric car. But on the one hand the electric challenge and on the other the path mapped out by the industrial plan to 2030 did not immediately convince the stock exchange, which judged the plan 'too prudent'. In detail, the Maranello group envisages four new launches per year, on average, planned between 2026 and 2030, and the electric Ferrari will be an addition to the range of models on offer. When fully operational, therefore in 2030, the product offering will be 40% Ice, 40% hybrid and 20% electric. The strategic plan to 2030 thus sketches the identikit of the Ferrari of the future, but the numbers were lower than expected by the market, which has long been accustomed to more aggressive estimates.

The ratings of investment banks

So much so that on Wednesday, 10 December, analysts at Jefferies reduced their estimates and target price on the stock, while those at Morgan Stanley initiated coverage with an 'equal-weight'.

Jefferies cut its target price on Ferrari to EUR310 from EUR345 and reduced its estimates for the next three years, leaving estimates for the fourth quarter of this year largely unchanged. For the next three years, Jefferies expects deliveries to fall 0.4% in 2026, rise 0.4% in 2027 and 1.1% in 2028, compared to consensus estimates of increases of 1.1%, 0.4% and 1.5% respectively. Margin estimates are also below consensus, as are earnings per share estimates, "reflecting a cautious view on deliveries".

For the analysts, "the past few weeks have shown an increased awareness on Ferrari's part of how the acceleration of new model ramp-ups may not be favourable to volumes in the months ahead". At this stage, Jefferies believes 'that the group's efforts to bolster weaker resale values will remain focused on the UK and that the difficulties in the US are much more limited in scope'. Furthermore, according to the analysts, 'the investor debate will remain very sensitive to the slowdown in revenue growth, following the strong increase in deliveries in the Covid years'. The revised target price of EUR 310 reflects a 2026 price/earnings ratio of 33.3 times, down from 30.0 times applied to 2027 earnings. "Our impression," the analysts conclude, "is that new buyers will remain cautious about the most appropriate timing to enter the stock in the coming months.

Morgan Stanley, for its part, initiates coverage of Ferrari's European listing with a target price of EUR 367 per share and an Equal-weight rating. Ferrari, according to Morgan Stanley, is facing three main themes of debate among investors. The first theme concerns the medium-term growth indications, which were lower than expected, as management prioritises disciplined volume growth to preserve brand exclusivity. As a second theme, Morgan Stanley identifies concerns about residual values, which are critical to pricing power and long-term demand, especially in light of recent pressures on entry models. Finally, there is the launch of the electric vehicle in 2026, which carries potential execution risks. "Despite these challenges," the analysts say, "Ferrari's strong brand equity, scarcity-based strategy and solid execution capability remain central to its long-term appeal.

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  • Marigia Mangano

    Marigia Manganoinviato

    Luogo: Milano

    Lingue parlate: Italiano, Inglese

    Argomenti: Finanza, automotive, tlc, holding di famiglia, banche e assicurazioni

    Premi: Premio internazionale Amici di Milano per i giovani, 2007, categoria giornalista

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