Communication

Five Italians in the global top 10: Italia's events take the top spot

The Bea World Top 50 ranking certifies a change of pace: first Ninetynine and a system that is no longer just creativity, but is industrial and competes steadily in international markets.

by Andrea Biondi

18 March 2026

Il Giubileo dei giovani del 2025, organizzato da Ninetynine

2' min read

Translated by AI

Versione italiana

2' min read

Translated by AI

Versione italiana

Five Italians in the top 10. And the world top in one of the sectors where improvisation is no longer enough: that of events.

The photograph comes from the BEA World Top 50 Event Agencies ranking, one of the global references for live communication. What is striking is not only the top ranking - with Ninetynine first in the world with 71 points - but the depth of the Italian presence: five private agencies in the top ten (Next Group; Balich Wonder Studio; Ega Worldwide and Filmmaster). A clear signal, difficult to dismiss as an isolated episode.

In the overall ranking behind Ninetynine are the Dutch XSAGA (58 points) and, tied, the Spanish Experientia and the Dutch WINK (55). But it is the overall distribution that tells a different story: Italia is no longer an outsider capable of strokes of genius, it is a system that holds its own throughout the supply chain.

The ranking, after all, does not reward the high point but continuity. The analysis considers the performance between 2017 and 2025, recalculating the scores of the different editions and including all winning events even in the presence of multiple successes. A more rigorous perimeter, which reduces distortions and truly measures the ability to stay in the international market over time.

It is here that the Italia figure gains weight. Because to emerge once is possible, to consolidate is another story. And in a sector that in the meantime has become increasingly complex - between technology, communication, logistics and stakeholder management - the difference is made by those who know how to hold it all together.

Just by looking at Ninetynine - and leaving aside the Olympic ceremonies of Bws or Filmmaster - one can well understand the leap: from the Nave Amerigo Vespucci World Tour to the great jubilee events, to the Ferrari Capital Markets Day. Not simple events, but articulated platforms where institutions, global brands, security, reputation and economic returns coexist. "It is a concrete testimony of our ability to manage complex and large-scale projects, combining strategic marketing, integrated communication, and innovative events in full synergy with institutions, third sector organisations, and the world's most important brands," commented Ninetynine's CEO, Simone Mazzarelli.

And that is precisely the point. The Italia of events, long described as a creative laboratory, today shows another face: organisation, method, industrial capacity. No longer just talent, but process. No longer brilliant improvisation, but reliability.

Five agencies in the top ten are not a coincidence. They are an indication of a system. It means that there is a supply chain capable of competing on a global scale, which has learnt to speak the language of major international clients without losing its identity.

Andrea BiondiVicecaposervizio
Luogo: Milano
Lingue parlate: Italiano, Inglese, Francese
Argomenti: Finanza, Media, Telecomunicazioni, Economia dell'entertainment, Innovazione
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