Global events, Filmmaster grows and accelerates on foreign and innovation

For a few minutes, the world stares at the same stage. A flame that is lit, a choreography that crosses the stadium, a collective story that materialises amidst lights, music and moving bodies. It is the moment when a country, or a brand, decides how to show itself to the planet. But behind that perfect instant there is no magic. There is an industry. "It is not soft entertainment," says Antonio Abete, ceo of Filmmaster. "It is a complex industry, which requires skills, technology and financial capabilities."

The great ceremonies - Olympics, Expo, international sports finals - are not improvised spectacles: they are gigantic projects, where hundreds of professionals work for months, sometimes years, to tell a story in a single event that speaks to the whole world.

Filmmaster is an Italian company that has become a big name in the major events industry. And which has turned this art into an industrial competence. "Being an Italian company is undoubtedly an advantage, especially in a global market, because of our ability to combine aesthetic sense and design rigour". Today, the group has seven locations worldwide and around 180 permanent employees. At peak times - for example during the Olympics - the team can grow to more than 500 people.

The Middle East, Europe, new trajectories in Asia and India: the map of opportunities is widening, together with the operational dimensions of a group that closed 2025 with revenues of 106 million and an Ebitda of 8.5 million, substantially in line with the 100 million revenues and 8.2 million Ebitda of 2024. Filmmaster's journey has led the company to transform itself from an advertising production company into a live entertainment and large-scale ceremonies platform, with an operational presence spread across Milan, Rome, London and the Middle East (Dubai, Riyadh and Dammam). Behind it there are 50 years of activity that has moved from advertising to large events and ceremonies, which are worth 95% of the turnover of this company that is 100% owned by Ien, Italian Entertainment Network, in which the Abete family is the relative majority shareholder.

In this context, one fact is significant: about 80 per cent of the work is done outside Italia. "Internationalisation is not an ancillary strategy, it is the condition to exist in this market".