From ItalyX the assist for the growth of Made in Italy in the world

"Why did we join? To get help and support in terms of credibility and authority in front of foreign buyers, as indeed we did'.

The choice of Pastiglie Leone CEO Massimo Pozzetti is certainly not an isolated one, bearing in mind that 200 companies have already entered the orbit of ItalyX, a certification developed by Il Sole 24 Ore and promoted by Confindustria, which was created to attribute value and give visibility to companies that represent the excellence of Made in Italy in the Design, Manufacturing and Distribution sectors.

"A certification of the Italian character of the company," clarifies Eraldo Minella, Sole 24 Ore's Professional Services and Training General Management, "with a specification verified in the field that aims not only to act in reputational terms, but more generally represents a networking platform and a tool for greater visibility, thanks to the Sole 24 Ore Group's media.

A tool that is evolving and being strengthened, for example by incorporating blockchain technology and thus associating each certification certificate with a unique digital identity that can be verified anywhere in real time. Also enriching the offer is the debut of 'ItalyX Stories', a new digital publishing series designed to recount the identity, vision and corporate culture of certified companies. With the ultimate objective of strengthening the weight of Italia in the world, which in terms of goods is at a record 643 billion, on which, however, services are also grafted. "Our world," explains Luigi Riva, President of Confindustria Professione e Management, "is already worth 35 billion in terms of exports, but there is considerable room for growth, for a supply chain that is worth a total of 160 billion in terms of revenue and over one million employees. International markets have now become a hunting ground for companies in several sectors, even those less exposed in terms of media exposure. "Amplifon - comments Iacopo Pazzi, the group's Chief Retail Commercial Officer - has succeeded over the years in conquering a place in the excellence of Made in Italy worldwide, in a sector that is not among those for which Italia is best known. We have achieved leadership in audiology innovation through clinical and commercial excellence, passion and ambition. Supported by the positive results of our first expansions, in recent years we have begun to look further and further afield, developing the awareness that we can compete globally. Today, in fact, although Italia remains among our most important markets, the company's international projection is such that around 85% of our turnover comes from abroad'.

Foreign markets have come to be worth almost 30 per cent of revenues for Pastiglie Leone, with important entries made for example in Germany or China, where revenues in just two years have gone from zero to one million euro. "Proposing a one-size-fits-all recipe is wrong," explains CEO Messimo Pozzetti, "in fact, success has come by adapting our recipes and our offer. This is a road we will continue to follow, with the aim of bringing exports to at least 50% of revenues'.